Cardel
4 results
8 min read
Search-friendly writing and reader-friendly writing are not opposing goals. Search engines want to return pages that answer people’s questions. Readers want a clear, trustworthy…
6 min read
An HTML sitemap, an XML sitemap, and an RSS feed can all contain links to your work. That similarity makes them easy to confuse. Their jobs, however, are different: one helps…
7 min read
Publishing on social platforms can create a burst of attention, but the post usually sits inside someone else’s feed, surrounded by competing messages and governed by rules you do…
7 min read
Visitors cannot see most of a website’s engineering, but they feel its consequences immediately. A page appears promptly or leaves them staring at a blank screen. A button stays…
