Cardel
4 results
6 min read
As an email list grows, sending every message to everyone becomes less useful. A beginner tutorial may not serve advanced practitioners. A local event notice may not help readers…
6 min read
Publishing a useful article does not guarantee that the people who care about it will see it. Social timelines move quickly, search takes time, and even loyal readers do not visit…
6 min read
A subscriber preference center is the place where readers control the marketing email they receive. A good one answers three questions quickly: What am I subscribed to? What can I…
6 min read
An HTML sitemap, an XML sitemap, and an RSS feed can all contain links to your work. That similarity makes them easy to confuse. Their jobs, however, are different: one helps…
