Cardel
12+ results
9 min read
Website accessibility determines whether all people can read, navigate, understand, and act on what you publish. It matters to someone using a screen reader, someone who cannot use…
7 min read
Choosing website colors and fonts can feel like a test of artistic instinct. It is more useful to treat it as a series of practical decisions. Your palette and typography should…
8 min read
An artist portfolio website has two responsibilities that can seem opposed. It should give the work room to be experienced, and it should give an interested person enough practical…
7 min read
Visitors cannot see most of a website’s engineering, but they feel its consequences immediately. A page appears promptly or leaves them staring at a blank screen. A button stays…
7 min read
A logo becomes useful on a website only when it can adapt. The wide version that looks polished in a presentation may be unreadable in a browser tab. A symbol that works as a…
9 min read
An author website is the permanent address behind a changing publishing life. A social profile can introduce your work, but its feed, reach, and rules belong to someone else. Your…
6 min read
A YouTube channel is excellent at hosting and distributing video. Your own website is better at explaining how those videos fit together, connecting them to the rest of your work…
4 min read
A contact form asks for a complete message. Chat makes it easy to begin an exchange. The best choice depends on the questions visitors bring, the attention you can provide, and the…
7 min read
Publishing on social platforms can create a burst of attention, but the post usually sits inside someone else’s feed, surrounded by competing messages and governed by rules you do…
7 min read
An email list starts before the form. It starts with a promise: what will you send, who is it for, and why is it worth making room for in an inbox? When that promise is clear, a…
6 min read
A consultant website has one central job: help a qualified prospect decide whether a conversation is worth having. It does not need to close a complex engagement without you. It…
6 min read
An HTML sitemap, an XML sitemap, and an RSS feed can all contain links to your work. That similarity makes them easy to confuse. Their jobs, however, are different: one helps…
