How BookBub and Kartra compare
BookBub Author Websites is made for writers who would rather be writing. Import an ebook from Amazon or BookBub and its cover, description, and retailer links fill in, and each book gets its own page that you update in one place. Templates are designed around genres, the Author Bio, Blog, and Contact pages are ready on day one, and a built-in newsletter pulls your book details into every email. Pro adds series pages, a press kit and events, and reader magnets that trade a free download for a signup, and the Free plan has no time limit.
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Where they are different
BookBub
- BookBub's book pages send readers to Amazon, Apple Books, and other retailers, with no checkout on the site.
- BookBub's newsletter sends 1,000 emails a month on Free and 10,000 on Pro, from a no-reply address on your domain on Pro, and replies go to your personal email.
- BookBub's blog has an RSS feed but no comments, and its only automation is a welcome email.
- BookBub's Events page lists your appearances.
Kartra
- Kartra pages are campaign pages first.
- Kartra has blog page templates and a WordPress push, not a blog engine.
- Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.
Choose BookBub when your books sell through retailers, you want a polished author site in an afternoon, and a simple monthly newsletter is all the email you need.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Compare features
What's on BookBub and Kartra
A check means that capability is available. BookBub and Kartra are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteBookBub: IncludedKartra: Included
- Custom domainBookBub: IncludedKartra: Included
- Editor ModeBookBub: Not includedKartra: Included
- Theme and fontsBookBub: IncludedKartra: Included
Public content
- BlogBookBub: IncludedKartra: Not included
- Showcase pagesBookBub: IncludedKartra: Included
- Shop pagesBookBub: IncludedKartra: Included
Reach and quality
- SEOBookBub: IncludedKartra: Included
Audience and email
- AudienceBookBub: IncludedKartra: Included
- Email templates and From addressesBookBub: IncludedKartra: Included
- Email on your domainBookBub: Not includedKartra: Included
- Marketing emailsBookBub: IncludedKartra: Included
- Campaign workflowsBookBub: Not includedKartra: Included
Messaging
- Messaging CenterBookBub: Not includedKartra: Included
Commerce
- Shop paymentsBookBub: Not includedKartra: Included
- Scheduling and bookingsLink to external scheduling available on Starter.BookBub: Not includedKartra: Included
Team
- AI AssistantBookBub: Not includedKartra: Included
* Note: This table does not capture every feature of BookBub or Kartra, and is not intended as a comprehensive list. We keep this page current, but BookBub or Kartra may add or remove features that are not shown here.
BookBub vs Kartra pricing
Compare plans, prices, and what it costs to get started.
BookBub
Current plans and prices
See what BookBub charges on their pricing page.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Cardel: An alternative to
BookBub and Kartra
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to BookBub or Kartra?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace BookBub or Kartra when you want your work, audience, and sales in one place. The feature list on this page shows where BookBub and Kartra are marked.
Can I use Cardel with BookBub or Kartra?
Yes. Cardel pages can link out to other products, so you can keep BookBub or Kartra for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with BookBub and Kartra?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. BookBub and Kartra set their own prices, so check their pricing pages on this page for current plans.
How do I switch from BookBub or Kartra to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, BookBub, and Kartra
1 / 4