How BookBub and Linktree compare
BookBub Author Websites is made for writers who would rather be writing. Import an ebook from Amazon or BookBub and its cover, description, and retailer links fill in, and each book gets its own page that you update in one place. Templates are designed around genres, the Author Bio, Blog, and Contact pages are ready on day one, and a built-in newsletter pulls your book details into every email. Pro adds series pages, a press kit and events, and reader magnets that trade a free download for a signup, and the Free plan has no time limit.
Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.
Where they are different
BookBub
- BookBub's book pages send readers to Amazon, Apple Books, and other retailers, with no checkout on the site.
- BookBub's newsletter sends 1,000 emails a month on Free and 10,000 on Pro, from a no-reply address on your domain on Pro, and replies go to your personal email.
- BookBub's blog has an RSS feed but no comments, and its only automation is a welcome email.
- BookBub's Events page lists your appearances.
Linktree
- Linktree lives at linktr.ee/you.
- Linktree captures emails and hands them on.
- Linktree's shop is a storefront of links and products.
Choose BookBub when your books sell through retailers, you want a polished author site in an afternoon, and a simple monthly newsletter is all the email you need.
Choose Linktree when you need one link that routes social traffic and nothing more.
Compare features
What's on BookBub and Linktree
A check means that capability is available. BookBub and Linktree are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteBookBub: IncludedLinktree: Not included
- Custom domainBookBub: IncludedLinktree: Not included
- Theme and fontsBookBub: IncludedLinktree: Included
Public content
- BlogBookBub: IncludedLinktree: Not included
- Shop pagesBookBub: IncludedLinktree: Included
Reach and quality
- SEOBookBub: IncludedLinktree: Not included
Audience and email
- AudienceBookBub: IncludedLinktree: Included
- Marketing emailsBookBub: IncludedLinktree: Not included
Commerce
- Shop paymentsBookBub: Not includedLinktree: Included
Team
- AI AssistantBookBub: Not includedLinktree: Included
* Note: This table does not capture every feature of BookBub or Linktree, and is not intended as a comprehensive list. We keep this page current, but BookBub or Linktree may add or remove features that are not shown here.
BookBub vs Linktree pricing
Compare plans, prices, and what it costs to get started.
BookBub
Current plans and prices
See what BookBub charges on their pricing page.
Linktree
Current plans and prices
See what Linktree charges on their pricing page.
Cardel: An alternative to
BookBub and Linktree
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to BookBub or Linktree?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace BookBub or Linktree when you want your work, audience, and sales in one place. The feature list on this page shows where BookBub and Linktree are marked.
Can I use Cardel with BookBub or Linktree?
Yes. Cardel pages can link out to other products, so you can keep BookBub or Linktree for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with BookBub and Linktree?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. BookBub and Linktree set their own prices, so check their pricing pages on this page for current plans.
How do I switch from BookBub or Linktree to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.