Is Cardel an alternative to BookBub or Stan Store?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace BookBub or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where BookBub and Stan Store are marked.

Can I use Cardel with BookBub or Stan Store?

Yes. Cardel pages can link out to other products, so you can keep BookBub or Stan Store for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with BookBub and Stan Store?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. BookBub and Stan Store set their own prices, so check their pricing pages on this page for current plans.

How do I switch from BookBub or Stan Store to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

BookBubvsStan Store

BookBub Author Websites builds a book-first site and simple newsletter for authors. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

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How BookBub and Stan Store compare

BookBub Author Websites is made for writers who would rather be writing. Import an ebook from Amazon or BookBub and its cover, description, and retailer links fill in, and each book gets its own page that you update in one place. Templates are designed around genres, the Author Bio, Blog, and Contact pages are ready on day one, and a built-in newsletter pulls your book details into every email. Pro adds series pages, a press kit and events, and reader magnets that trade a free download for a signup, and the Free plan has no time limit.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

BookBub

BookBub's book pages send readers to Amazon, Apple Books, and other retailers, with no checkout on the site.
BookBub's newsletter sends 1,000 emails a month on Free and 10,000 on Pro, from a no-reply address on your domain on Pro, and replies go to your personal email.
BookBub's blog has an RSS feed but no comments, and its only automation is a welcome email.
BookBub's Events page lists your appearances.

Stan Store

Stan is a page at stan.store/you.
Stan emails from its platform.
Stan books calls with payment.

Choose BookBub when your books sell through retailers, you want a polished author site in an afternoon, and a simple monthly newsletter is all the email you need.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

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What's on BookBub and Stan Store

A check means that capability is available. BookBub and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
BookBub: Included
Stan Store: Not included
Custom domain
BookBub: Included
Stan Store: Not included
Theme and fonts
BookBub: Included
Stan Store: Included

Public content

Blog
BookBub: Included
Stan Store: Not included
Shop pages
BookBub: Included
Stan Store: Included

Reach and quality

SEO
BookBub: Included
Stan Store: Not included

Audience and email

Audience
BookBub: Included
Stan Store: Included
Marketing emails
BookBub: Included
Stan Store: Included
Campaign workflows
BookBub: Not included
Stan Store: Included

Commerce

Shop payments
BookBub: Not included
Stan Store: Included
Scheduling and bookingsLink to external scheduling available on Starter.
BookBub: Not included
Stan Store: Included

Team

AI Assistant
BookBub: Not included
Stan Store: Included

Feature comparison for BookBub and Stan Store
Feature	BookBub	Stan Store
Site and brand
Workspace site	Included	Not included
Custom domain	Included	Not included
Theme and fonts	Included	Included
Public content
Blog	Included	Not included
Shop pages	Included	Included
Reach and quality
SEO	Included	Not included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Campaign workflows	Not included	Included
Commerce
Shop payments	Not included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Not included	Included
Team
AI Assistant	Not included	Included

* Note: This table does not capture every feature of BookBub or Stan Store, and is not intended as a comprehensive list. We keep this page current, but BookBub or Stan Store may add or remove features that are not shown here.