Compare
ClickFunnelsvs
Ghost
ClickFunnels is the funnel builder: pages, upsells, email, and courses built for launches. Ghost is open-source publishing with a fast site, newsletters, and fee-free paid subscriptions.
How ClickFunnels and Ghost compare
ClickFunnels wrote the playbook on the sales funnel, and the 2.0 platform still does that job better than most: unlimited funnels on every plan, one-click upsells and order bumps, Smart Checkout, A/B tests, countdown timers, and templates built by people who sell for a living. Around the funnel it has grown a site and blog, courses, a store, email, automations, a CRM with pipelines, and MessageHub for conversations.
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Where they are different
ClickFunnels
- ClickFunnels starts from the offer and works backward to the page.
- Both give you an inbox.
- ClickFunnels appointments begin on the Scale plan.
Ghost
- Ghost monetises by membership.
- Ghost sends email and stops.
- Ghost is publishing-first.
Choose ClickFunnels when the offer is the business: you launch funnels, split-test them, stack upsells, sell courses and memberships, and want affiliates and SMS in the same account.
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Compare features
What's on ClickFunnels and Ghost
A check means that capability is available. ClickFunnels and Ghost are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteClickFunnels: IncludedGhost: Included
- Custom domainClickFunnels: IncludedGhost: Included
- Theme and fontsClickFunnels: IncludedGhost: Included
Public content
- BlogClickFunnels: IncludedGhost: Included
- Reader engagementClickFunnels: Not includedGhost: Included
- Showcase pagesClickFunnels: IncludedGhost: Included
- Shop pagesClickFunnels: IncludedGhost: Not included
Reach and quality
- SEOClickFunnels: IncludedGhost: Included
Audience and email
- AudienceClickFunnels: IncludedGhost: Included
- Email on your domainClickFunnels: IncludedGhost: Included
- Marketing emailsClickFunnels: IncludedGhost: Included
- Campaign workflowsClickFunnels: IncludedGhost: Not included
Messaging
- Built-in chatClickFunnels: IncludedGhost: Not included
- Messaging CenterClickFunnels: IncludedGhost: Not included
Commerce
- Shop paymentsClickFunnels: IncludedGhost: Not included
- Orders and fulfillmentClickFunnels: IncludedGhost: Not included
- Scheduling and bookingsLink to external scheduling available on Starter.ClickFunnels: IncludedGhost: Not included
Team
- Admin usersClickFunnels: IncludedGhost: Included
- Per-admin permissionsClickFunnels: IncludedGhost: Included
- AI AssistantClickFunnels: IncludedGhost: Not included
* Note: This table does not capture every feature of ClickFunnels or Ghost, and is not intended as a comprehensive list. We keep this page current, but ClickFunnels or Ghost may add or remove features that are not shown here.
ClickFunnels vs Ghost pricing
Compare plans, prices, and what it costs to get started.
ClickFunnels
Current plans and prices
See what ClickFunnels charges on their pricing page.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Cardel: An alternative to
ClickFunnels and Ghost
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to ClickFunnels or Ghost?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace ClickFunnels or Ghost when you want your work, audience, and sales in one place. The feature list on this page shows where ClickFunnels and Ghost are marked.
Can I use Cardel with ClickFunnels or Ghost?
Yes. Cardel pages can link out to other products, so you can keep ClickFunnels or Ghost for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with ClickFunnels and Ghost?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. ClickFunnels and Ghost set their own prices, so check their pricing pages on this page for current plans.
How do I switch from ClickFunnels or Ghost to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.