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ClickFunnelsvsKlaviyo

ClickFunnels is the funnel builder: pages, upsells, email, and courses built for launches. Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores.

How ClickFunnels and Klaviyo compare

ClickFunnels wrote the playbook on the sales funnel, and the 2.0 platform still does that job better than most: unlimited funnels on every plan, one-click upsells and order bumps, Smart Checkout, A/B tests, countdown timers, and templates built by people who sell for a living. Around the funnel it has grown a site and blog, courses, a store, email, automations, a CRM with pipelines, and MessageHub for conversations.

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Where they are different

ClickFunnels

  • ClickFunnels starts from the offer and works backward to the page.
  • Both give you an inbox.
  • ClickFunnels appointments begin on the Scale plan.

Klaviyo

  • Klaviyo needs a store to listen to.
  • Klaviyo sends.
  • Klaviyo optimizes revenue per send.

Choose ClickFunnels when the offer is the business: you launch funnels, split-test them, stack upsells, sell courses and memberships, and want affiliates and SMS in the same account.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Compare features

What's on ClickFunnels and Klaviyo

A check means that capability is available. ClickFunnels and Klaviyo are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    ClickFunnels: Included
    Klaviyo: Not included
  • Custom domain
    ClickFunnels: Included
    Klaviyo: Not included

Public content

  • Blog
    ClickFunnels: Included
    Klaviyo: Not included
  • Shop pages
    ClickFunnels: Included
    Klaviyo: Not included

Audience and email

  • Audience
    ClickFunnels: Included
    Klaviyo: Included
  • Email on your domain
    ClickFunnels: Included
    Klaviyo: Not included
  • Marketing emails
    ClickFunnels: Included
    Klaviyo: Included
  • Campaign workflows
    ClickFunnels: Included
    Klaviyo: Included

Messaging

  • Messaging Center
    ClickFunnels: Included
    Klaviyo: Not included

Commerce

  • Shop payments
    ClickFunnels: Included
    Klaviyo: Not included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    ClickFunnels: Included
    Klaviyo: Not included

Team

  • Admin users
    ClickFunnels: Included
    Klaviyo: Included
  • Per-admin permissions
    ClickFunnels: Included
    Klaviyo: Included
  • AI Assistant
    ClickFunnels: Included
    Klaviyo: Included

* Note: This table does not capture every feature of ClickFunnels or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but ClickFunnels or Klaviyo may add or remove features that are not shown here.

ClickFunnels vs Klaviyo pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
ClickFunnels and Klaviyo

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to ClickFunnels or Klaviyo?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace ClickFunnels or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where ClickFunnels and Klaviyo are marked.

  • Can I use Cardel with ClickFunnels or Klaviyo?

    Yes. Cardel pages can link out to other products, so you can keep ClickFunnels or Klaviyo for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with ClickFunnels and Klaviyo?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. ClickFunnels and Klaviyo set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from ClickFunnels or Klaviyo to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.