Compare
ClickFunnelsvs
WordPress
ClickFunnels is the funnel builder: pages, upsells, email, and courses built for launches. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.
How ClickFunnels and WordPress compare
ClickFunnels wrote the playbook on the sales funnel, and the 2.0 platform still does that job better than most: unlimited funnels on every plan, one-click upsells and order bumps, Smart Checkout, A/B tests, countdown timers, and templates built by people who sell for a living. Around the funnel it has grown a site and blog, courses, a store, email, automations, a CRM with pipelines, and MessageHub for conversations.
WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.
Where they are different
ClickFunnels
- ClickFunnels starts from the offer and works backward to the page.
- Both give you an inbox.
- ClickFunnels appointments begin on the Scale plan.
WordPress
- WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
- WordPress email is Jetpack newsletters or a plugin.
- WordPress accessibility and SEO depend on your theme and plugins.
Choose ClickFunnels when the offer is the business: you launch funnels, split-test them, stack upsells, sell courses and memberships, and want affiliates and SMS in the same account.
Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.
Compare features
What's on ClickFunnels and WordPress
A check means that capability is available. ClickFunnels and WordPress are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteClickFunnels: IncludedWordPress: Included
- Custom domainClickFunnels: IncludedWordPress: Included
- Editor ModeClickFunnels: IncludedWordPress: Included
- Theme and fontsClickFunnels: IncludedWordPress: Included
Public content
- BlogClickFunnels: IncludedWordPress: Included
- Reader engagementClickFunnels: Not includedWordPress: Included
- Showcase pagesClickFunnels: IncludedWordPress: Included
- Shop pagesClickFunnels: IncludedWordPress: Included
Reach and quality
- SEOClickFunnels: IncludedWordPress: Included
Audience and email
- AudienceClickFunnels: IncludedWordPress: Included
- Email on your domainClickFunnels: IncludedWordPress: Not included
- Marketing emailsClickFunnels: IncludedWordPress: Included
- Campaign workflowsClickFunnels: IncludedWordPress: Not included
Messaging
- Built-in chatClickFunnels: IncludedWordPress: Not included
- Messaging CenterClickFunnels: IncludedWordPress: Not included
Commerce
- Shop paymentsClickFunnels: IncludedWordPress: Included
- Orders and fulfillmentClickFunnels: IncludedWordPress: Included
- Scheduling and bookingsLink to external scheduling available on Starter.ClickFunnels: IncludedWordPress: Not included
Team
- Admin usersClickFunnels: IncludedWordPress: Included
- Per-admin permissionsClickFunnels: IncludedWordPress: Included
- AI AssistantClickFunnels: IncludedWordPress: Included
* Note: This table does not capture every feature of ClickFunnels or WordPress, and is not intended as a comprehensive list. We keep this page current, but ClickFunnels or WordPress may add or remove features that are not shown here.
ClickFunnels vs WordPress pricing
Compare plans, prices, and what it costs to get started.
ClickFunnels
Current plans and prices
See what ClickFunnels charges on their pricing page.
WordPress
Current plans and prices
See what WordPress charges on their pricing page.
Cardel: An alternative to
ClickFunnels and WordPress
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to ClickFunnels or WordPress?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace ClickFunnels or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where ClickFunnels and WordPress are marked.
Can I use Cardel with ClickFunnels or WordPress?
Yes. Cardel pages can link out to other products, so you can keep ClickFunnels or WordPress for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with ClickFunnels and WordPress?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. ClickFunnels and WordPress set their own prices, so check their pricing pages on this page for current plans.
How do I switch from ClickFunnels or WordPress to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, ClickFunnels, and WordPress
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