How Flodesk and Klaviyo compare
Flodesk made email marketing pretty and easy to stay in. Gorgeous templates, an editor designers enjoy, workflows, forms and link-in-bio pages, and unlimited sends on every paid plan. Pricing now scales with active subscribers; anyone on the old unlimited plan keeps it. Flodesk Checkout adds simple sales pages. Small brands with taste pick it and stay.
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Where they are different
Flodesk
- Flodesk pages capture leads.
- Flodesk sends.
- Flodesk Checkout sells a product page.
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Choose Flodesk when email design is the job and you want unlimited sends on a list-sized plan.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Compare features
What's on Flodesk and Klaviyo
A check means that capability is available. Flodesk and Klaviyo are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteFlodesk: IncludedKlaviyo: Not included
Audience and email
- AudienceFlodesk: IncludedKlaviyo: Included
- Email templates and From addressesFlodesk: IncludedKlaviyo: Included
- Marketing emailsFlodesk: IncludedKlaviyo: Included
- Campaign workflowsFlodesk: IncludedKlaviyo: Included
Commerce
- Shop paymentsFlodesk: IncludedKlaviyo: Not included
Team
- Admin usersFlodesk: IncludedKlaviyo: Included
- AI AssistantFlodesk: IncludedKlaviyo: Included
* Note: This table does not capture every feature of Flodesk or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Flodesk or Klaviyo may add or remove features that are not shown here.
Flodesk vs Klaviyo pricing
Compare plans, prices, and what it costs to get started.
Flodesk
Current plans and prices
See what Flodesk charges on their pricing page.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Cardel: An alternative to
Flodesk and Klaviyo
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Flodesk or Klaviyo?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Flodesk or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Flodesk and Klaviyo are marked.
Can I use Cardel with Flodesk or Klaviyo?
Yes. Cardel pages can link out to other products, so you can keep Flodesk or Klaviyo for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Flodesk and Klaviyo?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Flodesk and Klaviyo set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Flodesk or Klaviyo to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Flodesk, and Klaviyo
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