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FlodeskvsKlaviyo

Flodesk is design-first email with unlimited sends and workflows, priced by list size. Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores.

How Flodesk and Klaviyo compare

Flodesk made email marketing pretty and easy to stay in. Gorgeous templates, an editor designers enjoy, workflows, forms and link-in-bio pages, and unlimited sends on every paid plan. Pricing now scales with active subscribers; anyone on the old unlimited plan keeps it. Flodesk Checkout adds simple sales pages. Small brands with taste pick it and stay.

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Where they are different

Flodesk

  • Flodesk pages capture leads.
  • Flodesk sends.
  • Flodesk Checkout sells a product page.

Klaviyo

  • Klaviyo needs a store to listen to.
  • Klaviyo sends.
  • Klaviyo optimizes revenue per send.

Choose Flodesk when email design is the job and you want unlimited sends on a list-sized plan.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Compare features

What's on Flodesk and Klaviyo

A check means that capability is available. Flodesk and Klaviyo are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Flodesk: Included
    Klaviyo: Not included

Audience and email

  • Audience
    Flodesk: Included
    Klaviyo: Included
  • Email templates and From addresses
    Flodesk: Included
    Klaviyo: Included
  • Marketing emails
    Flodesk: Included
    Klaviyo: Included
  • Campaign workflows
    Flodesk: Included
    Klaviyo: Included

Commerce

  • Shop payments
    Flodesk: Included
    Klaviyo: Not included

Team

  • Admin users
    Flodesk: Included
    Klaviyo: Included
  • AI Assistant
    Flodesk: Included
    Klaviyo: Included

* Note: This table does not capture every feature of Flodesk or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Flodesk or Klaviyo may add or remove features that are not shown here.

Flodesk vs Klaviyo pricing

Compare plans, prices, and what it costs to get started.

  • Flodesk

    Current plans and prices

    See what Flodesk charges on their pricing page.

  • Klaviyo

    Current plans and prices

    See what Klaviyo charges on their pricing page.

Cardel: An alternative to
Flodesk and Klaviyo

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Flodesk or Klaviyo?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Flodesk or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Flodesk and Klaviyo are marked.

  • Can I use Cardel with Flodesk or Klaviyo?

    Yes. Cardel pages can link out to other products, so you can keep Flodesk or Klaviyo for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Flodesk and Klaviyo?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Flodesk and Klaviyo set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Flodesk or Klaviyo to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.