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FourthwallvsGhost

Fourthwall runs merch with print on demand, memberships, and a branded site for creators. Ghost is open-source publishing with a fast site, newsletters, and fee-free paid subscriptions.

How Fourthwall and Ghost compare

Fourthwall is the merchandise table a creator always wanted. A branded site with a shop, print-on-demand products with production and shipping handled, digital products, memberships, and integrations with YouTube, Twitch, and TikTok, all with no monthly fee and payouts that make sense. If your audience wants a hoodie with your logo on it, Fourthwall does the rest.

Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.

Where they are different

Fourthwall

  • Fourthwall's site is a store.
  • Fourthwall emails supporters about drops.
  • Fourthwall has no inbox or bookings.

Ghost

  • Ghost monetises by membership.
  • Ghost sends email and stops.
  • Ghost is publishing-first.

Choose Fourthwall when merchandise and memberships for a video audience are the plan and you want fulfillment handled.

Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.

Compare features

What's on Fourthwall and Ghost

A check means that capability is available. Fourthwall and Ghost are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Fourthwall: Included
    Ghost: Included
  • Custom domain
    Fourthwall: Included
    Ghost: Included
  • Theme and fonts
    Fourthwall: Included
    Ghost: Included

Public content

  • Blog
    Fourthwall: Not included
    Ghost: Included
  • Reader engagement
    Fourthwall: Not included
    Ghost: Included
  • Showcase pages
    Fourthwall: Included
    Ghost: Included
  • Shop pages
    Fourthwall: Included
    Ghost: Not included

Reach and quality

  • SEO
    Fourthwall: Included
    Ghost: Included

Audience and email

  • Audience
    Fourthwall: Included
    Ghost: Included
  • Marketing emails
    Fourthwall: Included
    Ghost: Included

Commerce

  • Shop payments
    Fourthwall: Included
    Ghost: Not included
  • Orders and fulfillment
    Fourthwall: Included
    Ghost: Not included

Team

  • Admin users
    Fourthwall: Included
    Ghost: Included
  • Per-admin permissions
    Fourthwall: Included
    Ghost: Included
  • AI Assistant
    Fourthwall: Included
    Ghost: Not included

* Note: This table does not capture every feature of Fourthwall or Ghost, and is not intended as a comprehensive list. We keep this page current, but Fourthwall or Ghost may add or remove features that are not shown here.

Fourthwall vs Ghost pricing

Compare plans, prices, and what it costs to get started.

  • Fourthwall

    Current plans and prices

    See what Fourthwall charges on their pricing page.

  • Ghost

    Current plans and prices

    See what Ghost charges on their pricing page.

Cardel: An alternative to
Fourthwall and Ghost

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Fourthwall or Ghost?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Fourthwall or Ghost when you want your work, audience, and sales in one place. The feature list on this page shows where Fourthwall and Ghost are marked.

  • Can I use Cardel with Fourthwall or Ghost?

    Yes. Cardel pages can link out to other products, so you can keep Fourthwall or Ghost for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Fourthwall and Ghost?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Fourthwall and Ghost set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Fourthwall or Ghost to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.