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FourthwallvsThriveCart

Fourthwall runs merch with print on demand, memberships, and a branded site for creators. ThriveCart is a lifetime-priced checkout with bumps, upsells, affiliates, and courses.

How Fourthwall and ThriveCart compare

Fourthwall is the merchandise table a creator always wanted. A branded site with a shop, print-on-demand products with production and shipping handled, digital products, memberships, and integrations with YouTube, Twitch, and TikTok, all with no monthly fee and payouts that make sense. If your audience wants a hoodie with your logo on it, Fourthwall does the rest.

ThriveCart is a cart that pays for itself once. A one-time price buys high-converting checkout pages, order bumps, one-click upsells, subscriptions, coupons, affiliate management, and a course platform through ThriveCart Learn. Digital sellers who hate monthly fees and love conversion rates have made it a cult favorite.

Where they are different

Fourthwall

  • Fourthwall's site is a store.
  • Fourthwall emails supporters about drops.
  • Fourthwall has no inbox or bookings.

ThriveCart

  • ThriveCart is the cart, not the site.
  • ThriveCart hands buyers to your email tool.
  • ThriveCart has no inbox or bookings.

Choose Fourthwall when merchandise and memberships for a video audience are the plan and you want fulfillment handled.

Choose ThriveCart when checkout conversion, bumps, and affiliates matter and you want to pay once.

Compare features

What's on Fourthwall and ThriveCart

A check means that capability is available. Fourthwall and ThriveCart are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Fourthwall: Included
    ThriveCart: Not included
  • Custom domain
    Fourthwall: Included
    ThriveCart: Included
  • Theme and fonts
    Fourthwall: Included
    ThriveCart: Included

Public content

  • Shop pages
    Fourthwall: Included
    ThriveCart: Not included

Audience and email

  • Audience
    Fourthwall: Included
    ThriveCart: Included
  • Marketing emails
    Fourthwall: Included
    ThriveCart: Not included

Commerce

  • Shop payments
    Fourthwall: Included
    ThriveCart: Included
  • Orders and fulfillment
    Fourthwall: Included
    ThriveCart: Included

Team

  • Admin users
    Fourthwall: Included
    ThriveCart: Included
  • AI Assistant
    Fourthwall: Included
    ThriveCart: Included

* Note: This table does not capture every feature of Fourthwall or ThriveCart, and is not intended as a comprehensive list. We keep this page current, but Fourthwall or ThriveCart may add or remove features that are not shown here.

Fourthwall vs ThriveCart pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Fourthwall and ThriveCart

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Fourthwall or ThriveCart?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Fourthwall or ThriveCart when you want your work, audience, and sales in one place. The feature list on this page shows where Fourthwall and ThriveCart are marked.

  • Can I use Cardel with Fourthwall or ThriveCart?

    Yes. Cardel pages can link out to other products, so you can keep Fourthwall or ThriveCart for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Fourthwall and ThriveCart?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Fourthwall and ThriveCart set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Fourthwall or ThriveCart to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.