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GhostvsGoHighLevel

Ghost is open-source publishing with a fast site, newsletters, and fee-free paid subscriptions. GoHighLevel is an agency system: CRM, calendars, SMS and email, funnels, and white-label.

How Ghost and GoHighLevel compare

Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.

GoHighLevel is the operating system agencies build a business on. Unlimited contacts and users on every plan, sub-accounts you can resell under your own brand, a CRM with pipelines, unified Conversations across SMS, email, calls, WhatsApp, and social DMs, booking calendars that sync with Google and Outlook, workflow automation, reputation management, and Voice and Conversation AI. If you run marketing for local businesses, or want to sell software to them, HighLevel is the deepest toolbox in the category.

Where they are different

Ghost

  • Ghost monetises by membership.
  • Ghost sends email and stops.
  • Ghost is publishing-first.

GoHighLevel

  • HighLevel is built to run many businesses from one login, with usage-based charges for texts, calls, emails, and AI.
  • Both put inbound email into an inbox.
  • HighLevel Blogs publish SEO-ready posts.

Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.

Choose GoHighLevel when you serve clients or local businesses and need CRM, SMS, calling, reviews, funnels, and sub-accounts that you can rebill or white label.

Compare features

What's on Ghost and GoHighLevel

A check means that capability is available. Ghost and GoHighLevel are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Ghost: Included
    GoHighLevel: Included
  • Custom domain
    Ghost: Included
    GoHighLevel: Included
  • Theme and fonts
    Ghost: Included
    GoHighLevel: Included
  • Brand kit
    Ghost: Not included
    GoHighLevel: Included

Public content

  • Blog
    Ghost: Included
    GoHighLevel: Included
  • Reader engagement
    Ghost: Included
    GoHighLevel: Not included
  • Showcase pages
    Ghost: Included
    GoHighLevel: Not included

Reach and quality

  • SEO
    Ghost: Included
    GoHighLevel: Included

Audience and email

  • Audience
    Ghost: Included
    GoHighLevel: Included
  • Email on your domain
    Ghost: Included
    GoHighLevel: Included
  • Marketing emails
    Ghost: Included
    GoHighLevel: Included
  • Campaign workflows
    Ghost: Not included
    GoHighLevel: Included

Messaging

  • Built-in chat
    Ghost: Not included
    GoHighLevel: Included
  • Messaging Center
    Ghost: Not included
    GoHighLevel: Included

Commerce

  • Shop payments
    Ghost: Not included
    GoHighLevel: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Ghost: Not included
    GoHighLevel: Included

Team

  • Admin users
    Ghost: Included
    GoHighLevel: Included
  • Per-admin permissions
    Ghost: Included
    GoHighLevel: Included
  • AI Assistant
    Ghost: Not included
    GoHighLevel: Included

* Note: This table does not capture every feature of Ghost or GoHighLevel, and is not intended as a comprehensive list. We keep this page current, but Ghost or GoHighLevel may add or remove features that are not shown here.

Ghost vs GoHighLevel pricing

Compare plans, prices, and what it costs to get started.

  • Ghost

    Current plans and prices

    See what Ghost charges on their pricing page.

  • GoHighLevel

    Current plans and prices

    See what GoHighLevel charges on their pricing page.

Cardel: An alternative to
Ghost and GoHighLevel

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Ghost or GoHighLevel?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or GoHighLevel when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and GoHighLevel are marked.

  • Can I use Cardel with Ghost or GoHighLevel?

    Yes. Cardel pages can link out to other products, so you can keep Ghost or GoHighLevel for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Ghost and GoHighLevel?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and GoHighLevel set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Ghost or GoHighLevel to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.