How Ghost and Intercom compare
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Intercom is the customer service platform SaaS teams grow into. The Fin AI agent resolves conversations on its own, the inbox gives agents AI copilot help, and help center, product tours, outbound messages, and deep reporting round out a system designed for support at scale. It is expensive and it is excellent.
Where they are different
Ghost
- Ghost monetises by membership.
- Ghost sends email and stops.
- Ghost is publishing-first.
Intercom
- Intercom lives inside your product.
- Intercom answers anyone.
- Intercom messages users in-app.
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Choose Intercom when you run software support at scale and want AI to resolve most of it.
Compare features
What's on Ghost and Intercom
A check means that capability is available. Ghost and Intercom are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGhost: IncludedIntercom: Not included
Public content
- BlogGhost: IncludedIntercom: Not included
Audience and email
- AudienceGhost: IncludedIntercom: Included
- Email on your domainGhost: IncludedIntercom: Included
- Marketing emailsGhost: IncludedIntercom: Included
- Campaign workflowsGhost: Not includedIntercom: Included
Messaging
- Built-in chatGhost: Not includedIntercom: Included
- Messaging CenterGhost: Not includedIntercom: Included
Team
- Admin usersGhost: IncludedIntercom: Included
- Per-admin permissionsGhost: IncludedIntercom: Included
- AI AssistantGhost: Not includedIntercom: Included
* Note: This table does not capture every feature of Ghost or Intercom, and is not intended as a comprehensive list. We keep this page current, but Ghost or Intercom may add or remove features that are not shown here.
Ghost vs Intercom pricing
Compare plans, prices, and what it costs to get started.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Intercom
Current plans and prices
See what Intercom charges on their pricing page.
Cardel: An alternative to
Ghost and Intercom
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Ghost or Intercom?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Intercom when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Intercom are marked.
Can I use Cardel with Ghost or Intercom?
Yes. Cardel pages can link out to other products, so you can keep Ghost or Intercom for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Ghost and Intercom?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Intercom set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Ghost or Intercom to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Ghost, and Intercom
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