How Ghost and Kajabi compare
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Where they are different
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Compare features
What's on Ghost and Kajabi
A check means that capability is available. Ghost and Kajabi are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGhost: IncludedKajabi: Included
- Custom domainGhost: IncludedKajabi: Included
- Theme and fontsGhost: IncludedKajabi: Included
Public content
- BlogGhost: IncludedKajabi: Included
- Showcase pagesGhost: IncludedKajabi: Included
- Shop pagesGhost: Not includedKajabi: Included
Reach and quality
- SEOGhost: IncludedKajabi: Included
Audience and email
- AudienceGhost: IncludedKajabi: Included
- Email on your domainGhost: IncludedKajabi: Not included
- Marketing emailsGhost: IncludedKajabi: Included
- Campaign workflowsGhost: Not includedKajabi: Included
Messaging
- Built-in chatGhost: Not includedKajabi: Included
Commerce
- Shop paymentsGhost: Not includedKajabi: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Ghost: Not includedKajabi: Included
Team
- Admin usersGhost: IncludedKajabi: Included
- AI AssistantGhost: Not includedKajabi: Included
* Note: This table does not capture every feature of Ghost or Kajabi, and is not intended as a comprehensive list. We keep this page current, but Ghost or Kajabi may add or remove features that are not shown here.
Ghost vs Kajabi pricing
Compare plans, prices, and what it costs to get started.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Cardel: An alternative to
Ghost and Kajabi
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Ghost or Kajabi?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Kajabi when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Kajabi are marked.
Can I use Cardel with Ghost or Kajabi?
Yes. Cardel pages can link out to other products, so you can keep Ghost or Kajabi for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Ghost and Kajabi?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Kajabi set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Ghost or Kajabi to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.