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GhostvsLeadpages

Ghost is open-source publishing with a fast site, newsletters, and fee-free paid subscriptions. Leadpages builds landing pages, pop-ups, and alert bars that convert, with A/B tests.

How Ghost and Leadpages compare

Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.

Leadpages does landing pages very well. Conversion-tested templates, pop-ups, alert bars, A/B testing, lead notifications, and Stripe checkouts help a marketer launch a campaign page in an afternoon and know how it is performing. It stays focused, and that focus is why people keep it.

Where they are different

Ghost

  • Ghost monetises by membership.
  • Ghost sends email and stops.
  • Ghost is publishing-first.

Leadpages

  • Leadpages captures leads on a page.
  • Leadpages hands leads to your email tool.
  • Leadpages has no inbox or bookings.

Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.

Choose Leadpages when your job is campaign pages and lead capture feeding another stack.

Compare features

What's on Ghost and Leadpages

A check means that capability is available. Ghost and Leadpages are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Ghost: Included
    Leadpages: Included
  • Custom domain
    Ghost: Included
    Leadpages: Included
  • Theme and fonts
    Ghost: Included
    Leadpages: Included
  • Brand kit
    Ghost: Not included
    Leadpages: Included

Public content

  • Blog
    Ghost: Included
    Leadpages: Included
  • Showcase pages
    Ghost: Included
    Leadpages: Included
  • Shop pages
    Ghost: Not included
    Leadpages: Included

Reach and quality

  • SEO
    Ghost: Included
    Leadpages: Included

Audience and email

  • Audience
    Ghost: Included
    Leadpages: Included
  • Marketing emails
    Ghost: Included
    Leadpages: Not included

Commerce

  • Shop payments
    Ghost: Not included
    Leadpages: Included

Team

  • Admin users
    Ghost: Included
    Leadpages: Included
  • AI Assistant
    Ghost: Not included
    Leadpages: Included

* Note: This table does not capture every feature of Ghost or Leadpages, and is not intended as a comprehensive list. We keep this page current, but Ghost or Leadpages may add or remove features that are not shown here.

Ghost vs Leadpages pricing

Compare plans, prices, and what it costs to get started.

  • Ghost

    Current plans and prices

    See what Ghost charges on their pricing page.

  • Leadpages

    Current plans and prices

    See what Leadpages charges on their pricing page.

Cardel: An alternative to
Ghost and Leadpages

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Ghost or Leadpages?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Leadpages when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Leadpages are marked.

  • Can I use Cardel with Ghost or Leadpages?

    Yes. Cardel pages can link out to other products, so you can keep Ghost or Leadpages for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Ghost and Leadpages?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Leadpages set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Ghost or Leadpages to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.