How Ghost and Linktree compare
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.
Where they are different
Ghost
- Ghost monetises by membership.
- Ghost sends email and stops.
- Ghost is publishing-first.
Linktree
- Linktree lives at linktr.ee/you.
- Linktree captures emails and hands them on.
- Linktree's shop is a storefront of links and products.
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Choose Linktree when you need one link that routes social traffic and nothing more.
Compare features
What's on Ghost and Linktree
A check means that capability is available. Ghost and Linktree are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGhost: IncludedLinktree: Not included
- Custom domainGhost: IncludedLinktree: Not included
- Theme and fontsGhost: IncludedLinktree: Included
Public content
- BlogGhost: IncludedLinktree: Not included
- Shop pagesGhost: Not includedLinktree: Included
Reach and quality
- SEOGhost: IncludedLinktree: Not included
Audience and email
- AudienceGhost: IncludedLinktree: Included
- Marketing emailsGhost: IncludedLinktree: Not included
Commerce
- Shop paymentsGhost: Not includedLinktree: Included
Team
- AI AssistantGhost: Not includedLinktree: Included
* Note: This table does not capture every feature of Ghost or Linktree, and is not intended as a comprehensive list. We keep this page current, but Ghost or Linktree may add or remove features that are not shown here.
Ghost vs Linktree pricing
Compare plans, prices, and what it costs to get started.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Linktree
Current plans and prices
See what Linktree charges on their pricing page.
Cardel: An alternative to
Ghost and Linktree
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Ghost or Linktree?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Linktree when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Linktree are marked.
Can I use Cardel with Ghost or Linktree?
Yes. Cardel pages can link out to other products, so you can keep Ghost or Linktree for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Ghost and Linktree?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Linktree set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Ghost or Linktree to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Ghost, and Linktree
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