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GhostvsThinkific

Ghost is open-source publishing with a fast site, newsletters, and fee-free paid subscriptions. Thinkific builds courses, communities, and memberships with a site around them.

How Ghost and Thinkific compare

Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.

Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.

Where they are different

Ghost

  • Ghost monetises by membership.
  • Ghost sends email and stops.
  • Ghost is publishing-first.

Thinkific

  • Thinkific pages exist to sell courses.
  • Thinkific broadcasts to students and sends abandoned-cart email.
  • Thinkific books coaching calendars on Start and up.

Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.

Choose Thinkific when courses, assessments, and student communities are the business.

Compare features

What's on Ghost and Thinkific

A check means that capability is available. Ghost and Thinkific are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Ghost: Included
    Thinkific: Included
  • Custom domain
    Ghost: Included
    Thinkific: Included
  • Theme and fonts
    Ghost: Included
    Thinkific: Included

Public content

  • Blog
    Ghost: Included
    Thinkific: Not included
  • Showcase pages
    Ghost: Included
    Thinkific: Included
  • Shop pages
    Ghost: Not included
    Thinkific: Included

Reach and quality

  • SEO
    Ghost: Included
    Thinkific: Included

Audience and email

  • Audience
    Ghost: Included
    Thinkific: Included
  • Marketing emails
    Ghost: Included
    Thinkific: Included

Commerce

  • Shop payments
    Ghost: Not included
    Thinkific: Included
  • Orders and fulfillment
    Ghost: Not included
    Thinkific: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Ghost: Not included
    Thinkific: Included

Team

  • Admin users
    Ghost: Included
    Thinkific: Included
  • Per-admin permissions
    Ghost: Included
    Thinkific: Included
  • AI Assistant
    Ghost: Not included
    Thinkific: Included

* Note: This table does not capture every feature of Ghost or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Ghost or Thinkific may add or remove features that are not shown here.

Ghost vs Thinkific pricing

Compare plans, prices, and what it costs to get started.

  • Ghost

    Current plans and prices

    See what Ghost charges on their pricing page.

  • Thinkific

    Current plans and prices

    See what Thinkific charges on their pricing page.

Cardel: An alternative to
Ghost and Thinkific

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Ghost or Thinkific?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Thinkific are marked.

  • Can I use Cardel with Ghost or Thinkific?

    Yes. Cardel pages can link out to other products, so you can keep Ghost or Thinkific for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Ghost and Thinkific?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Thinkific set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Ghost or Thinkific to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Ghost vs Thinkific - Cardel