How Ghost and Thinkific compare
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Ghost
- Ghost monetises by membership.
- Ghost sends email and stops.
- Ghost is publishing-first.
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Ghost and Thinkific
A check means that capability is available. Ghost and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGhost: IncludedThinkific: Included
- Custom domainGhost: IncludedThinkific: Included
- Theme and fontsGhost: IncludedThinkific: Included
Public content
- BlogGhost: IncludedThinkific: Not included
- Showcase pagesGhost: IncludedThinkific: Included
- Shop pagesGhost: Not includedThinkific: Included
Reach and quality
- SEOGhost: IncludedThinkific: Included
Audience and email
- AudienceGhost: IncludedThinkific: Included
- Marketing emailsGhost: IncludedThinkific: Included
Commerce
- Shop paymentsGhost: Not includedThinkific: Included
- Orders and fulfillmentGhost: Not includedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Ghost: Not includedThinkific: Included
Team
- Admin usersGhost: IncludedThinkific: Included
- Per-admin permissionsGhost: IncludedThinkific: Included
- AI AssistantGhost: Not includedThinkific: Included
* Note: This table does not capture every feature of Ghost or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Ghost or Thinkific may add or remove features that are not shown here.
Ghost vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Ghost and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Ghost or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Thinkific are marked.
Can I use Cardel with Ghost or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Ghost or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Ghost and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Ghost or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Ghost, and Thinkific
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