How Ghost and Webflow compare
Ghost is what serious independent publishing looks like. A fast, beautifully themed site, newsletters sent from your own domain, paid memberships with zero platform fees, comments, and a clean editor, all open source and portable. Ghost(Pro) hosting removes the ops, and the whole thing respects the writer and the reader.
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Where they are different
Ghost
- Ghost monetises by membership.
- Ghost sends email and stops.
- Ghost is publishing-first.
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Choose Ghost when writing is the business and you want paid subscriptions with no platform cut, on open-source software.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Compare features
What's on Ghost and Webflow
A check means that capability is available. Ghost and Webflow are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGhost: IncludedWebflow: Included
- Custom domainGhost: IncludedWebflow: Included
- Theme and fontsGhost: IncludedWebflow: Included
Public content
- BlogGhost: IncludedWebflow: Included
- Reader engagementGhost: IncludedWebflow: Not included
- Showcase pagesGhost: IncludedWebflow: Included
- Shop pagesGhost: Not includedWebflow: Included
Reach and quality
- SEOGhost: IncludedWebflow: Included
Audience and email
- AudienceGhost: IncludedWebflow: Not included
- Email on your domainGhost: IncludedWebflow: Not included
- Marketing emailsGhost: IncludedWebflow: Not included
Commerce
- Shop paymentsGhost: Not includedWebflow: Included
- Orders and fulfillmentGhost: Not includedWebflow: Included
Team
- Admin usersGhost: IncludedWebflow: Included
- Per-admin permissionsGhost: IncludedWebflow: Included
- AI AssistantGhost: Not includedWebflow: Included
* Note: This table does not capture every feature of Ghost or Webflow, and is not intended as a comprehensive list. We keep this page current, but Ghost or Webflow may add or remove features that are not shown here.
Ghost vs Webflow pricing
Compare plans, prices, and what it costs to get started.
Ghost
Current plans and prices
See what Ghost charges on their pricing page.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Cardel: An alternative to
Ghost and Webflow
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Ghost or Webflow?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Ghost or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Ghost and Webflow are marked.
Can I use Cardel with Ghost or Webflow?
Yes. Cardel pages can link out to other products, so you can keep Ghost or Webflow for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Ghost and Webflow?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Ghost and Webflow set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Ghost or Webflow to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.