Compare
GoHighLevelvs
Kartra
GoHighLevel is an agency system: CRM, calendars, SMS and email, funnels, and white-label. Kartra joins checkout, email automation, memberships, and a helpdesk in one system.
How GoHighLevel and Kartra compare
GoHighLevel is the operating system agencies build a business on. Unlimited contacts and users on every plan, sub-accounts you can resell under your own brand, a CRM with pipelines, unified Conversations across SMS, email, calls, WhatsApp, and social DMs, booking calendars that sync with Google and Outlook, workflow automation, reputation management, and Voice and Conversation AI. If you run marketing for local businesses, or want to sell software to them, HighLevel is the deepest toolbox in the category.
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Where they are different
GoHighLevel
- HighLevel is built to run many businesses from one login, with usage-based charges for texts, calls, emails, and AI.
- Both put inbound email into an inbox.
- HighLevel Blogs publish SEO-ready posts.
Kartra
- Kartra pages are campaign pages first.
- Kartra has blog page templates and a WordPress push, not a blog engine.
- Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.
Choose GoHighLevel when you serve clients or local businesses and need CRM, SMS, calling, reviews, funnels, and sub-accounts that you can rebill or white label.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Compare features
What's on GoHighLevel and Kartra
A check means that capability is available. GoHighLevel and Kartra are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGoHighLevel: IncludedKartra: Included
- Custom domainGoHighLevel: IncludedKartra: Included
- Theme and fontsGoHighLevel: IncludedKartra: Included
- Brand kitGoHighLevel: IncludedKartra: Not included
Public content
- BlogGoHighLevel: IncludedKartra: Not included
- Showcase pagesGoHighLevel: Not includedKartra: Included
- Shop pagesGoHighLevel: Not includedKartra: Included
Reach and quality
- SEOGoHighLevel: IncludedKartra: Included
Audience and email
- AudienceGoHighLevel: IncludedKartra: Included
- Email on your domainGoHighLevel: IncludedKartra: Included
- Marketing emailsGoHighLevel: IncludedKartra: Included
- Campaign workflowsGoHighLevel: IncludedKartra: Included
Messaging
- Built-in chatGoHighLevel: IncludedKartra: Included
- Messaging CenterGoHighLevel: IncludedKartra: Included
Commerce
- Shop paymentsGoHighLevel: IncludedKartra: Included
- Orders and fulfillmentGoHighLevel: Not includedKartra: Included
- Scheduling and bookingsLink to external scheduling available on Starter.GoHighLevel: IncludedKartra: Included
Team
- Admin usersGoHighLevel: IncludedKartra: Included
- Per-admin permissionsGoHighLevel: IncludedKartra: Included
- AI AssistantGoHighLevel: IncludedKartra: Included
* Note: This table does not capture every feature of GoHighLevel or Kartra, and is not intended as a comprehensive list. We keep this page current, but GoHighLevel or Kartra may add or remove features that are not shown here.
GoHighLevel vs Kartra pricing
Compare plans, prices, and what it costs to get started.
GoHighLevel
Current plans and prices
See what GoHighLevel charges on their pricing page.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Cardel: An alternative to
GoHighLevel and Kartra
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to GoHighLevel or Kartra?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace GoHighLevel or Kartra when you want your work, audience, and sales in one place. The feature list on this page shows where GoHighLevel and Kartra are marked.
Can I use Cardel with GoHighLevel or Kartra?
Yes. Cardel pages can link out to other products, so you can keep GoHighLevel or Kartra for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with GoHighLevel and Kartra?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. GoHighLevel and Kartra set their own prices, so check their pricing pages on this page for current plans.
How do I switch from GoHighLevel or Kartra to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, GoHighLevel, and Kartra
1 / 4