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GoHighLevelvsStan Store

GoHighLevel is an agency system: CRM, calendars, SMS and email, funnels, and white-label. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

How GoHighLevel and Stan Store compare

GoHighLevel is the operating system agencies build a business on. Unlimited contacts and users on every plan, sub-accounts you can resell under your own brand, a CRM with pipelines, unified Conversations across SMS, email, calls, WhatsApp, and social DMs, booking calendars that sync with Google and Outlook, workflow automation, reputation management, and Voice and Conversation AI. If you run marketing for local businesses, or want to sell software to them, HighLevel is the deepest toolbox in the category.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

GoHighLevel

  • HighLevel is built to run many businesses from one login, with usage-based charges for texts, calls, emails, and AI.
  • Both put inbound email into an inbox.
  • HighLevel Blogs publish SEO-ready posts.

Stan Store

  • Stan is a page at stan.store/you.
  • Stan emails from its platform.
  • Stan books calls with payment.

Choose GoHighLevel when you serve clients or local businesses and need CRM, SMS, calling, reviews, funnels, and sub-accounts that you can rebill or white label.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Compare features

What's on GoHighLevel and Stan Store

A check means that capability is available. GoHighLevel and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    GoHighLevel: Included
    Stan Store: Not included
  • Custom domain
    GoHighLevel: Included
    Stan Store: Not included
  • Theme and fonts
    GoHighLevel: Included
    Stan Store: Included

Public content

  • Blog
    GoHighLevel: Included
    Stan Store: Not included
  • Shop pages
    GoHighLevel: Not included
    Stan Store: Included

Reach and quality

  • SEO
    GoHighLevel: Included
    Stan Store: Not included

Audience and email

  • Audience
    GoHighLevel: Included
    Stan Store: Included
  • Marketing emails
    GoHighLevel: Included
    Stan Store: Included
  • Campaign workflows
    GoHighLevel: Included
    Stan Store: Included

Messaging

  • Built-in chat
    GoHighLevel: Included
    Stan Store: Not included
  • Messaging Center
    GoHighLevel: Included
    Stan Store: Not included

Commerce

  • Shop payments
    GoHighLevel: Included
    Stan Store: Included
  • Orders and fulfillment
    GoHighLevel: Not included
    Stan Store: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    GoHighLevel: Included
    Stan Store: Included

Team

  • AI Assistant
    GoHighLevel: Included
    Stan Store: Included

* Note: This table does not capture every feature of GoHighLevel or Stan Store, and is not intended as a comprehensive list. We keep this page current, but GoHighLevel or Stan Store may add or remove features that are not shown here.

GoHighLevel vs Stan Store pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
GoHighLevel and Stan Store

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to GoHighLevel or Stan Store?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace GoHighLevel or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where GoHighLevel and Stan Store are marked.

  • Can I use Cardel with GoHighLevel or Stan Store?

    Yes. Cardel pages can link out to other products, so you can keep GoHighLevel or Stan Store for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with GoHighLevel and Stan Store?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. GoHighLevel and Stan Store set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from GoHighLevel or Stan Store to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.