How Heartbeat and Klaviyo compare
Heartbeat is a friendly place to start a paid community without a big budget. For $49 a month you get channels, threads, chat, voice rooms, DMs, unlimited courses and events, a custom domain, checkout pages, five automation workflows, and Pulse, an AI that actually sets up channels, offers, and pages for you. Grow adds unlimited workflows, DM rules, an affiliate program, and white-label email; Scale adds a branded app. For a founder with a small group who wants courses and calls next to the conversation, Heartbeat covers a lot for the price.
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Where they are different
Heartbeat
- Heartbeat's landing page is the door to a private space.
- Heartbeat emails members through workflows and a weekly digest.
- Heartbeat's events sync to members' calendars.
- Heartbeat charges 5% to 1.25% on payments.
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Choose Heartbeat when a small paid community with courses, calls, and member chat is the product.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Compare features
What's on Heartbeat and Klaviyo
A check means that capability is available. Heartbeat and Klaviyo are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteHeartbeat: IncludedKlaviyo: Not included
- Custom domainHeartbeat: IncludedKlaviyo: Not included
Audience and email
- AudienceHeartbeat: IncludedKlaviyo: Included
- Marketing emailsHeartbeat: IncludedKlaviyo: Included
- Campaign workflowsHeartbeat: IncludedKlaviyo: Included
Commerce
- Shop paymentsHeartbeat: IncludedKlaviyo: Not included
Team
- Admin usersHeartbeat: IncludedKlaviyo: Included
- Per-admin permissionsHeartbeat: IncludedKlaviyo: Included
- AI AssistantHeartbeat: IncludedKlaviyo: Included
* Note: This table does not capture every feature of Heartbeat or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Heartbeat or Klaviyo may add or remove features that are not shown here.
Heartbeat vs Klaviyo pricing
Compare plans, prices, and what it costs to get started.
Heartbeat
Current plans and prices
See what Heartbeat charges on their pricing page.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Cardel: An alternative to
Heartbeat and Klaviyo
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Heartbeat or Klaviyo?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Heartbeat or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Heartbeat and Klaviyo are marked.
Can I use Cardel with Heartbeat or Klaviyo?
Yes. Cardel pages can link out to other products, so you can keep Heartbeat or Klaviyo for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Heartbeat and Klaviyo?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Heartbeat and Klaviyo set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Heartbeat or Klaviyo to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.