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HeartbeatvsStan Store

Heartbeat is a friendly home for a small paid community with chat, events, and courses. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

How Heartbeat and Stan Store compare

Heartbeat is a friendly place to start a paid community without a big budget. For $49 a month you get channels, threads, chat, voice rooms, DMs, unlimited courses and events, a custom domain, checkout pages, five automation workflows, and Pulse, an AI that actually sets up channels, offers, and pages for you. Grow adds unlimited workflows, DM rules, an affiliate program, and white-label email; Scale adds a branded app. For a founder with a small group who wants courses and calls next to the conversation, Heartbeat covers a lot for the price.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

Heartbeat

  • Heartbeat's landing page is the door to a private space.
  • Heartbeat emails members through workflows and a weekly digest.
  • Heartbeat's events sync to members' calendars.
  • Heartbeat charges 5% to 1.25% on payments.

Stan Store

  • Stan is a page at stan.store/you.
  • Stan emails from its platform.
  • Stan books calls with payment.

Choose Heartbeat when a small paid community with courses, calls, and member chat is the product.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Compare features

What's on Heartbeat and Stan Store

A check means that capability is available. Heartbeat and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Heartbeat: Included
    Stan Store: Not included
  • Custom domain
    Heartbeat: Included
    Stan Store: Not included
  • Theme and fonts
    Heartbeat: Included
    Stan Store: Included

Public content

  • Shop pages
    Heartbeat: Not included
    Stan Store: Included

Audience and email

  • Audience
    Heartbeat: Included
    Stan Store: Included
  • Marketing emails
    Heartbeat: Included
    Stan Store: Included
  • Campaign workflows
    Heartbeat: Included
    Stan Store: Included

Messaging

  • Built-in chat
    Heartbeat: Included
    Stan Store: Not included

Commerce

  • Shop payments
    Heartbeat: Included
    Stan Store: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Heartbeat: Not included
    Stan Store: Included

Team

  • AI Assistant
    Heartbeat: Included
    Stan Store: Included

* Note: This table does not capture every feature of Heartbeat or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Heartbeat or Stan Store may add or remove features that are not shown here.

Heartbeat vs Stan Store pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Heartbeat and Stan Store

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Heartbeat or Stan Store?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Heartbeat or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Heartbeat and Stan Store are marked.

  • Can I use Cardel with Heartbeat or Stan Store?

    Yes. Cardel pages can link out to other products, so you can keep Heartbeat or Stan Store for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Heartbeat and Stan Store?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Heartbeat and Stan Store set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Heartbeat or Stan Store to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.