How Kajabi and Kartra compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Compare features
What's on Kajabi and Kartra
A check means that capability is available. Kajabi and Kartra are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedKartra: Included
- Custom domainKajabi: IncludedKartra: Included
- Theme and fontsKajabi: IncludedKartra: Included
Public content
- BlogKajabi: IncludedKartra: Not included
- Showcase pagesKajabi: IncludedKartra: Included
- Shop pagesKajabi: IncludedKartra: Included
Reach and quality
- SEOKajabi: IncludedKartra: Included
Audience and email
- AudienceKajabi: IncludedKartra: Included
- AI Email Template BuilderKajabi: IncludedKartra: Included
- Email on your domainKajabi: Not includedKartra: Included
- Marketing emailsKajabi: IncludedKartra: Included
- Campaign workflowsKajabi: IncludedKartra: Included
Messaging
- Built-in chatKajabi: IncludedKartra: Included
- Messaging CenterKajabi: Not includedKartra: Included
Commerce
- Shop paymentsKajabi: IncludedKartra: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedKartra: Included
Team
- Admin usersKajabi: IncludedKartra: Included
- AI AssistantKajabi: IncludedKartra: Included
* Note: This table does not capture every feature of Kajabi or Kartra, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Kartra may add or remove features that are not shown here.
Kajabi vs Kartra pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Cardel: An alternative to
Kajabi and Kartra
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Kartra?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Kartra when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Kartra are marked.
Can I use Cardel with Kajabi or Kartra?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Kartra for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Kartra?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Kartra set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Kartra to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.