How Kajabi and Klaviyo compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Compare features
What's on Kajabi and Klaviyo
A check means that capability is available. Kajabi and Klaviyo are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedKlaviyo: Not included
- Custom domainKajabi: IncludedKlaviyo: Not included
Public content
- BlogKajabi: IncludedKlaviyo: Not included
- Shop pagesKajabi: IncludedKlaviyo: Not included
Audience and email
- AudienceKajabi: IncludedKlaviyo: Included
- AI Email Template BuilderKajabi: IncludedKlaviyo: Included
- Marketing emailsKajabi: IncludedKlaviyo: Included
- Campaign workflowsKajabi: IncludedKlaviyo: Included
Commerce
- Shop paymentsKajabi: IncludedKlaviyo: Not included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedKlaviyo: Not included
Team
- Admin usersKajabi: IncludedKlaviyo: Included
- AI AssistantKajabi: IncludedKlaviyo: Included
* Note: This table does not capture every feature of Kajabi or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Klaviyo may add or remove features that are not shown here.
Kajabi vs Klaviyo pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Cardel: An alternative to
Kajabi and Klaviyo
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Klaviyo?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Klaviyo are marked.
Can I use Cardel with Kajabi or Klaviyo?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Klaviyo for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Klaviyo?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Klaviyo set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Klaviyo to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kajabi, and Klaviyo
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