How Kajabi and Shopify compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.
Compare features
What's on Kajabi and Shopify
A check means that capability is available. Kajabi and Shopify are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedShopify: Included
- Custom domainKajabi: IncludedShopify: Included
- Theme and fontsKajabi: IncludedShopify: Included
Public content
- BlogKajabi: IncludedShopify: Included
- Showcase pagesKajabi: IncludedShopify: Included
- Shop pagesKajabi: IncludedShopify: Included
Reach and quality
- SEOKajabi: IncludedShopify: Included
Audience and email
- AudienceKajabi: IncludedShopify: Included
- AI Email Template BuilderKajabi: IncludedShopify: Included
- Marketing emailsKajabi: IncludedShopify: Included
- Campaign workflowsKajabi: IncludedShopify: Included
Messaging
- Built-in chatKajabi: IncludedShopify: Included
- Messaging CenterKajabi: Not includedShopify: Included
Commerce
- Shop paymentsKajabi: IncludedShopify: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedShopify: Not included
Team
- Admin usersKajabi: IncludedShopify: Included
- AI AssistantKajabi: IncludedShopify: Included
* Note: This table does not capture every feature of Kajabi or Shopify, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Shopify may add or remove features that are not shown here.
Kajabi vs Shopify pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Shopify
Current plans and prices
See what Shopify charges on their pricing page.
Cardel: An alternative to
Kajabi and Shopify
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Shopify?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Shopify when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Shopify are marked.
Can I use Cardel with Kajabi or Shopify?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Shopify for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Shopify?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Shopify set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Shopify to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
