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KajabivsStan Store

Kajabi runs courses, funnels, and memberships from one vendor. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

How Kajabi and Stan Store compare

Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Compare features

What's on Kajabi and Stan Store

A check means that capability is available. Kajabi and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Kajabi: Included
    Stan Store: Not included
  • Custom domain
    Kajabi: Included
    Stan Store: Not included
  • Theme and fonts
    Kajabi: Included
    Stan Store: Included

Public content

  • Blog
    Kajabi: Included
    Stan Store: Not included
  • Shop pages
    Kajabi: Included
    Stan Store: Included

Reach and quality

  • SEO
    Kajabi: Included
    Stan Store: Not included

Audience and email

  • Audience
    Kajabi: Included
    Stan Store: Included
  • Marketing emails
    Kajabi: Included
    Stan Store: Included
  • Campaign workflows
    Kajabi: Included
    Stan Store: Included

Messaging

  • Built-in chat
    Kajabi: Included
    Stan Store: Not included

Commerce

  • Shop payments
    Kajabi: Included
    Stan Store: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Kajabi: Included
    Stan Store: Included

Team

  • AI Assistant
    Kajabi: Included
    Stan Store: Included

* Note: This table does not capture every feature of Kajabi or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Stan Store may add or remove features that are not shown here.

Kajabi vs Stan Store pricing

Compare plans, prices, and what it costs to get started.

  • Kajabi

    Current plans and prices

    See what Kajabi charges on their pricing page.

  • Stan Store

    Current plans and prices

    See what Stan Store charges on their pricing page.

Cardel: An alternative to
Kajabi and Stan Store

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Kajabi or Stan Store?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Stan Store are marked.

  • Can I use Cardel with Kajabi or Stan Store?

    Yes. Cardel pages can link out to other products, so you can keep Kajabi or Stan Store for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Kajabi and Stan Store?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Stan Store set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Kajabi or Stan Store to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.