How Kajabi and Thinkific compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Kajabi and Thinkific
A check means that capability is available. Kajabi and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedThinkific: Included
- Custom domainKajabi: IncludedThinkific: Included
- Theme and fontsKajabi: IncludedThinkific: Included
Public content
- BlogKajabi: IncludedThinkific: Not included
- Showcase pagesKajabi: IncludedThinkific: Included
- Shop pagesKajabi: IncludedThinkific: Included
Reach and quality
- SEOKajabi: IncludedThinkific: Included
Audience and email
- AudienceKajabi: IncludedThinkific: Included
- Marketing emailsKajabi: IncludedThinkific: Included
- Campaign workflowsKajabi: IncludedThinkific: Not included
Commerce
- Shop paymentsKajabi: IncludedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedThinkific: Included
Team
- Admin usersKajabi: IncludedThinkific: Included
- AI AssistantKajabi: IncludedThinkific: Included
* Note: This table does not capture every feature of Kajabi or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Thinkific may add or remove features that are not shown here.
Kajabi vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Kajabi and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Thinkific are marked.
Can I use Cardel with Kajabi or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kajabi, and Thinkific
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