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KajabivsThriveCart

Kajabi runs courses, funnels, and memberships from one vendor. ThriveCart is a lifetime-priced checkout with bumps, upsells, affiliates, and courses.

How Kajabi and ThriveCart compare

Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.

ThriveCart is a cart that pays for itself once. A one-time price buys high-converting checkout pages, order bumps, one-click upsells, subscriptions, coupons, affiliate management, and a course platform through ThriveCart Learn. Digital sellers who hate monthly fees and love conversion rates have made it a cult favorite.

Where they are different

Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.

Choose ThriveCart when checkout conversion, bumps, and affiliates matter and you want to pay once.

Compare features

What's on Kajabi and ThriveCart

A check means that capability is available. Kajabi and ThriveCart are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Kajabi: Included
    ThriveCart: Not included
  • Custom domain
    Kajabi: Included
    ThriveCart: Included
  • Theme and fonts
    Kajabi: Included
    ThriveCart: Included

Public content

  • Blog
    Kajabi: Included
    ThriveCart: Not included
  • Shop pages
    Kajabi: Included
    ThriveCart: Not included

Audience and email

  • Audience
    Kajabi: Included
    ThriveCart: Included
  • Marketing emails
    Kajabi: Included
    ThriveCart: Not included
  • Campaign workflows
    Kajabi: Included
    ThriveCart: Not included

Commerce

  • Shop payments
    Kajabi: Included
    ThriveCart: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Kajabi: Included
    ThriveCart: Not included

Team

  • Admin users
    Kajabi: Included
    ThriveCart: Included
  • AI Assistant
    Kajabi: Included
    ThriveCart: Included

* Note: This table does not capture every feature of Kajabi or ThriveCart, and is not intended as a comprehensive list. We keep this page current, but Kajabi or ThriveCart may add or remove features that are not shown here.

Kajabi vs ThriveCart pricing

Compare plans, prices, and what it costs to get started.

  • Kajabi

    Current plans and prices

    See what Kajabi charges on their pricing page.

  • ThriveCart

    Current plans and prices

    See what ThriveCart charges on their pricing page.

Cardel: An alternative to
Kajabi and ThriveCart

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Kajabi or ThriveCart?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or ThriveCart when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and ThriveCart are marked.

  • Can I use Cardel with Kajabi or ThriveCart?

    Yes. Cardel pages can link out to other products, so you can keep Kajabi or ThriveCart for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Kajabi and ThriveCart?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and ThriveCart set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Kajabi or ThriveCart to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.