How Kajabi and WordPress compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.
Compare features
What's on Kajabi and WordPress
A check means that capability is available. Kajabi and WordPress are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedWordPress: Included
- Custom domainKajabi: IncludedWordPress: Included
- Theme and fontsKajabi: IncludedWordPress: Included
Public content
- BlogKajabi: IncludedWordPress: Included
- Showcase pagesKajabi: IncludedWordPress: Included
- Shop pagesKajabi: IncludedWordPress: Included
Reach and quality
- SEOKajabi: IncludedWordPress: Included
Audience and email
- AudienceKajabi: IncludedWordPress: Included
- Marketing emailsKajabi: IncludedWordPress: Included
- Campaign workflowsKajabi: IncludedWordPress: Not included
Messaging
- Built-in chatKajabi: IncludedWordPress: Not included
Commerce
- Shop paymentsKajabi: IncludedWordPress: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedWordPress: Not included
Team
- Admin usersKajabi: IncludedWordPress: Included
- AI AssistantKajabi: IncludedWordPress: Included
* Note: This table does not capture every feature of Kajabi or WordPress, and is not intended as a comprehensive list. We keep this page current, but Kajabi or WordPress may add or remove features that are not shown here.
Kajabi vs WordPress pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
WordPress
Current plans and prices
See what WordPress charges on their pricing page.
Cardel: An alternative to
Kajabi and WordPress
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or WordPress?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and WordPress are marked.
Can I use Cardel with Kajabi or WordPress?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or WordPress for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and WordPress?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and WordPress set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or WordPress to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.