Is Cardel an alternative to Kartra or Klaviyo?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Klaviyo are marked.

Can I use Cardel with Kartra or Klaviyo?

Yes. Cardel pages can link out to other products, so you can keep Kartra or Klaviyo for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Kartra and Klaviyo?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Klaviyo set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Kartra or Klaviyo to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

KartravsKlaviyo

Kartra joins checkout, email automation, memberships, and a helpdesk in one system. Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores.

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How Kartra and Klaviyo compare

Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Where they are different

Kartra

Kartra pages are campaign pages first.
Kartra has blog page templates and a WordPress push, not a blog engine.
Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.

Klaviyo

Klaviyo needs a store to listen to.
Klaviyo sends.
Klaviyo optimizes revenue per send.

Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

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What's on Kartra and Klaviyo

A check means that capability is available. Kartra and Klaviyo are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Kartra: Included
Klaviyo: Not included
Custom domain
Kartra: Included
Klaviyo: Not included

Public content

Shop pages
Kartra: Included
Klaviyo: Not included

Audience and email

Audience
Kartra: Included
Klaviyo: Included
Email templates and From addresses
Kartra: Included
Klaviyo: Included
AI Email Template Builder
Kartra: Included
Klaviyo: Included
Email on your domain
Kartra: Included
Klaviyo: Not included
Marketing emails
Kartra: Included
Klaviyo: Included
Campaign workflows
Kartra: Included
Klaviyo: Included

Messaging

Messaging Center
Kartra: Included
Klaviyo: Not included

Commerce

Shop payments
Kartra: Included
Klaviyo: Not included
Scheduling and bookingsLink to external scheduling available on Starter.
Kartra: Included
Klaviyo: Not included

Team

Admin users
Kartra: Included
Klaviyo: Included
Per-admin permissions
Kartra: Included
Klaviyo: Included
AI Assistant
Kartra: Included
Klaviyo: Included

Feature comparison for Kartra and Klaviyo
Feature	Kartra	Klaviyo
Site and brand
Workspace site	Included	Not included
Custom domain	Included	Not included
Public content
Shop pages	Included	Not included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
AI Email Template Builder	Included	Included
Email on your domain	Included	Not included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Messaging
Messaging Center	Included	Not included
Commerce
Shop payments	Included	Not included
Scheduling and bookingsLink to external scheduling available on Starter.	Included	Not included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Kartra or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Kartra or Klaviyo may add or remove features that are not shown here.