How Kartra and Tertulia compare
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Tertulia for Authors is a website built around the books. Enter an ISBN or ASIN and it imports the covers, descriptions, reviews, and buy links, then adds a blog, an events calendar, and a mailing list. Pro adds direct sales and newsletters. That is real strength. If the site should come from the catalog instead of a blank page, Tertulia is built for exactly that.
Where they are different
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Choose Tertulia when the center of the work is the book catalog: imported pages, retailer links, events, a reader magnet, and direct ebook, audiobook, print, and merchandise sales with no Tertulia commission.
Compare features
What's on Kartra and Tertulia
A check means that capability is available. Kartra and Tertulia are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKartra: IncludedTertulia: Included
- Custom domainKartra: IncludedTertulia: Included
- Theme and fontsKartra: IncludedTertulia: Included
Public content
- BlogKartra: Not includedTertulia: Included
- Reader engagementKartra: Not includedTertulia: Included
- Showcase pagesKartra: IncludedTertulia: Included
- Shop pagesKartra: IncludedTertulia: Included
Reach and quality
- SEOKartra: IncludedTertulia: Included
Audience and email
- AudienceKartra: IncludedTertulia: Included
- Email on your domainKartra: IncludedTertulia: Not included
- Marketing emailsKartra: IncludedTertulia: Included
- Campaign workflowsKartra: IncludedTertulia: Not included
Messaging
- Built-in chatKartra: IncludedTertulia: Not included
- Messaging CenterKartra: IncludedTertulia: Not included
Commerce
- Shop paymentsKartra: IncludedTertulia: Included
- Orders and fulfillmentKartra: IncludedTertulia: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kartra: IncludedTertulia: Not included
Team
- Admin usersKartra: IncludedTertulia: Not included
* Note: This table does not capture every feature of Kartra or Tertulia, and is not intended as a comprehensive list. We keep this page current, but Kartra or Tertulia may add or remove features that are not shown here.
Kartra vs Tertulia pricing
Compare plans, prices, and what it costs to get started.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Tertulia
Current plans and prices
See what Tertulia charges on their pricing page.
Cardel: An alternative to
Kartra and Tertulia
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kartra or Tertulia?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Tertulia when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Tertulia are marked.
Can I use Cardel with Kartra or Tertulia?
Yes. Cardel pages can link out to other products, so you can keep Kartra or Tertulia for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kartra and Tertulia?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Tertulia set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kartra or Tertulia to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kartra, and Tertulia
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