How Kartra and Thinkific compare
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Kartra
- Kartra pages are campaign pages first.
- Kartra has blog page templates and a WordPress push, not a blog engine.
- Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Kartra and Thinkific
A check means that capability is available. Kartra and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKartra: IncludedThinkific: Included
- Custom domainKartra: IncludedThinkific: Included
- Theme and fontsKartra: IncludedThinkific: Included
Public content
- Showcase pagesKartra: IncludedThinkific: Included
- Shop pagesKartra: IncludedThinkific: Included
Reach and quality
- SEOKartra: IncludedThinkific: Included
Audience and email
- AudienceKartra: IncludedThinkific: Included
- Marketing emailsKartra: IncludedThinkific: Included
- Campaign workflowsKartra: IncludedThinkific: Not included
Messaging
- Messaging CenterKartra: IncludedThinkific: Not included
Commerce
- Shop paymentsKartra: IncludedThinkific: Included
- Orders and fulfillmentKartra: IncludedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kartra: IncludedThinkific: Included
Team
- Admin usersKartra: IncludedThinkific: Included
- Per-admin permissionsKartra: IncludedThinkific: Included
- AI AssistantKartra: IncludedThinkific: Included
* Note: This table does not capture every feature of Kartra or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Kartra or Thinkific may add or remove features that are not shown here.
Kartra vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Kartra and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kartra or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Thinkific are marked.
Can I use Cardel with Kartra or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Kartra or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kartra and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kartra or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kartra, and Thinkific
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