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KartravsThriveCart

Kartra joins checkout, email automation, memberships, and a helpdesk in one system. ThriveCart is a lifetime-priced checkout with bumps, upsells, affiliates, and courses.

How Kartra and ThriveCart compare

Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.

ThriveCart is a cart that pays for itself once. A one-time price buys high-converting checkout pages, order bumps, one-click upsells, subscriptions, coupons, affiliate management, and a course platform through ThriveCart Learn. Digital sellers who hate monthly fees and love conversion rates have made it a cult favorite.

Where they are different

Kartra

  • Kartra pages are campaign pages first.
  • Kartra has blog page templates and a WordPress push, not a blog engine.
  • Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.

ThriveCart

  • ThriveCart is the cart, not the site.
  • ThriveCart hands buyers to your email tool.
  • ThriveCart has no inbox or bookings.

Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.

Choose ThriveCart when checkout conversion, bumps, and affiliates matter and you want to pay once.

Compare features

What's on Kartra and ThriveCart

A check means that capability is available. Kartra and ThriveCart are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Kartra: Included
    ThriveCart: Not included
  • Custom domain
    Kartra: Included
    ThriveCart: Included
  • Theme and fonts
    Kartra: Included
    ThriveCart: Included

Public content

  • Shop pages
    Kartra: Included
    ThriveCart: Not included

Audience and email

  • Audience
    Kartra: Included
    ThriveCart: Included
  • Marketing emails
    Kartra: Included
    ThriveCart: Not included
  • Campaign workflows
    Kartra: Included
    ThriveCart: Not included

Messaging

  • Messaging Center
    Kartra: Included
    ThriveCart: Not included

Commerce

  • Shop payments
    Kartra: Included
    ThriveCart: Included
  • Orders and fulfillment
    Kartra: Included
    ThriveCart: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Kartra: Included
    ThriveCart: Not included

Team

  • Admin users
    Kartra: Included
    ThriveCart: Included
  • AI Assistant
    Kartra: Included
    ThriveCart: Included

* Note: This table does not capture every feature of Kartra or ThriveCart, and is not intended as a comprehensive list. We keep this page current, but Kartra or ThriveCart may add or remove features that are not shown here.

Kartra vs ThriveCart pricing

Compare plans, prices, and what it costs to get started.

  • Kartra

    Current plans and prices

    See what Kartra charges on their pricing page.

  • ThriveCart

    Current plans and prices

    See what ThriveCart charges on their pricing page.

Cardel: An alternative to
Kartra and ThriveCart

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Kartra or ThriveCart?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or ThriveCart when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and ThriveCart are marked.

  • Can I use Cardel with Kartra or ThriveCart?

    Yes. Cardel pages can link out to other products, so you can keep Kartra or ThriveCart for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Kartra and ThriveCart?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and ThriveCart set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Kartra or ThriveCart to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.