How Kartra and Webflow compare
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Where they are different
Kartra
- Kartra pages are campaign pages first.
- Kartra has blog page templates and a WordPress push, not a blog engine.
- Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Compare features
What's on Kartra and Webflow
A check means that capability is available. Kartra and Webflow are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKartra: IncludedWebflow: Included
- Custom domainKartra: IncludedWebflow: Included
- Editor ModeKartra: IncludedWebflow: Included
- Theme and fontsKartra: IncludedWebflow: Included
Public content
- BlogKartra: Not includedWebflow: Included
- Showcase pagesKartra: IncludedWebflow: Included
- Shop pagesKartra: IncludedWebflow: Included
Reach and quality
- SEOKartra: IncludedWebflow: Included
Audience and email
- AudienceKartra: IncludedWebflow: Not included
- Email on your domainKartra: IncludedWebflow: Not included
- Marketing emailsKartra: IncludedWebflow: Not included
- Campaign workflowsKartra: IncludedWebflow: Not included
Messaging
- Built-in chatKartra: IncludedWebflow: Not included
- Messaging CenterKartra: IncludedWebflow: Not included
Commerce
- Shop paymentsKartra: IncludedWebflow: Included
- Orders and fulfillmentKartra: IncludedWebflow: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kartra: IncludedWebflow: Not included
Team
- Admin usersKartra: IncludedWebflow: Included
- Per-admin permissionsKartra: IncludedWebflow: Included
- AI AssistantKartra: IncludedWebflow: Included
* Note: This table does not capture every feature of Kartra or Webflow, and is not intended as a comprehensive list. We keep this page current, but Kartra or Webflow may add or remove features that are not shown here.
Kartra vs Webflow pricing
Compare plans, prices, and what it costs to get started.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Cardel: An alternative to
Kartra and Webflow
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kartra or Webflow?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Webflow are marked.
Can I use Cardel with Kartra or Webflow?
Yes. Cardel pages can link out to other products, so you can keep Kartra or Webflow for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kartra and Webflow?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Webflow set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kartra or Webflow to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.