Is Cardel an alternative to Kartra or WordPress?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and WordPress are marked.

Can I use Cardel with Kartra or WordPress?

Yes. Cardel pages can link out to other products, so you can keep Kartra or WordPress for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Kartra and WordPress?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and WordPress set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Kartra or WordPress to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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KartravsWordPress

Kartra joins checkout, email automation, memberships, and a helpdesk in one system. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.

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How Kartra and WordPress compare

Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.

WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.

Where they are different

Kartra

Kartra pages are campaign pages first.
Kartra has blog page templates and a WordPress push, not a blog engine.
Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.

WordPress

WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
WordPress email is Jetpack newsletters or a plugin.
WordPress accessibility and SEO depend on your theme and plugins.

Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.

Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.

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What's on Kartra and WordPress

A check means that capability is available. Kartra and WordPress are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Kartra: Included
WordPress: Included
Custom domain
Kartra: Included
WordPress: Included
Editor Mode
Kartra: Included
WordPress: Included
Theme and fonts
Kartra: Included
WordPress: Included

Public content

Blog
Kartra: Not included
WordPress: Included
Reader engagement
Kartra: Not included
WordPress: Included
Showcase pages
Kartra: Included
WordPress: Included
Shop pages
Kartra: Included
WordPress: Included

Reach and quality

SEO
Kartra: Included
WordPress: Included

Audience and email

Audience
Kartra: Included
WordPress: Included
Email on your domain
Kartra: Included
WordPress: Not included
Marketing emails
Kartra: Included
WordPress: Included
Campaign workflows
Kartra: Included
WordPress: Not included

Messaging

Built-in chat
Kartra: Included
WordPress: Not included
Messaging Center
Kartra: Included
WordPress: Not included

Commerce

Shop payments
Kartra: Included
WordPress: Included
Orders and fulfillment
Kartra: Included
WordPress: Included
Scheduling and bookingsLink to external scheduling available on Starter.
Kartra: Included
WordPress: Not included

Team

Admin users
Kartra: Included
WordPress: Included
Per-admin permissions
Kartra: Included
WordPress: Included
AI Assistant
Kartra: Included
WordPress: Included

Feature comparison for Kartra and WordPress
Feature	Kartra	WordPress
Site and brand
Workspace site	Included	Included
Custom domain	Included	Included
Editor Mode	Included	Included
Theme and fonts	Included	Included
Public content
Blog	Not included	Included
Reader engagement	Not included	Included
Showcase pages	Included	Included
Shop pages	Included	Included
Reach and quality
SEO	Included	Included
Audience and email
Audience	Included	Included
Email on your domain	Included	Not included
Marketing emails	Included	Included
Campaign workflows	Included	Not included
Messaging
Built-in chat	Included	Not included
Messaging Center	Included	Not included
Commerce
Shop payments	Included	Included
Orders and fulfillment	Included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Included	Not included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Kartra or WordPress, and is not intended as a comprehensive list. We keep this page current, but Kartra or WordPress may add or remove features that are not shown here.