Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own. Cardel is not a dedicated email platform; there is no recommendation network, paid newsletter. That being said, Cardel offers email marketing tools to email your audience in bulk, on automated triggers, or in customized email campaigns.
Kit's landing pages are lead capture. Cardel's site is a home: blog, Showcase, Shop, Videos, Schedule, with SEO and reader comments.
Kit sends from its infrastructure. Cardel emails from your own domain and receives the replies, with reader chat and forms in the same Messaging Center.
Kit Commerce sells digital products. Cardel's Shop sells items with orders behind them, and scheduling books time.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Cardel when email is one part of a site, audience, shop or bookings, and inbox living together on your domain.
You are the Forgemaster. Cardel is your forge. What you build is yours.
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit when you want your work, audience, and sales in one place. The feature list below shows where the two overlap and where they part.
Compare features
A check means that capability is available. Kit is marked only when the offer is comparable, not the same product.
Compare plans, prices, and what it costs to get started.
Cardel
Build at no cost, then choose Starter, Pro, or Business when your site goes live.
Kit
See what Kit charges on their pricing page.
Forge your community
Looking for a Kit alternative? Bring your work to a site of your own.
Yes. Cardel pages can link out to other products, so you can keep Kit for what it does best and bring the rest of your work to Cardel.
You don't pay for Cardel until you publish. Choose Starter, Pro, or Business when your site goes live. Kit sets its own prices, so check their pricing page below for current plans.
Start with Get Started, set up your site, and bring your work over at your own pace. You do not have to move everything on day one.
* Note: This table does not capture every feature of Cardel or Kit, and is not intended as a comprehensive list. We keep this page current, but Cardel or Kit may add or remove features that are not shown here.
