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KlaviyovsLinktree

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Linktree turns one bio link into a page of links, a shop, and analytics for social traffic.

How Klaviyo and Linktree compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.

Where they are different

Klaviyo

  • Klaviyo needs a store to listen to.
  • Klaviyo sends.
  • Klaviyo optimizes revenue per send.

Linktree

  • Linktree lives at linktr.ee/you.
  • Linktree captures emails and hands them on.
  • Linktree's shop is a storefront of links and products.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Linktree when you need one link that routes social traffic and nothing more.

Compare features

What's on Klaviyo and Linktree

A check means that capability is available. Klaviyo and Linktree are marked only when the offer is comparable, not the same product.

Public content

  • Shop pages
    Klaviyo: Not included
    Linktree: Included

Audience and email

  • Audience
    Klaviyo: Included
    Linktree: Included
  • Marketing emails
    Klaviyo: Included
    Linktree: Not included
  • Campaign workflows
    Klaviyo: Included
    Linktree: Not included

Commerce

  • Shop payments
    Klaviyo: Not included
    Linktree: Included

Team

  • AI Assistant
    Klaviyo: Included
    Linktree: Included

* Note: This table does not capture every feature of Klaviyo or Linktree, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Linktree may add or remove features that are not shown here.

Klaviyo vs Linktree pricing

Compare plans, prices, and what it costs to get started.

  • Klaviyo

    Current plans and prices

    See what Klaviyo charges on their pricing page.

  • Linktree

    Current plans and prices

    See what Linktree charges on their pricing page.

Cardel: An alternative to
Klaviyo and Linktree

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Klaviyo or Linktree?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Linktree when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Linktree are marked.

  • Can I use Cardel with Klaviyo or Linktree?

    Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Linktree for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Klaviyo and Linktree?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Linktree set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Klaviyo or Linktree to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.