How Klaviyo and Medium compare
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Medium is where a good essay can find readers on its own. The editor is calm, publications curate, the algorithm and topics surface work to members, and the Partner Program pays writers from member reading time. You bring words; Medium brings the audience and the distribution.
Where they are different
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Medium
- Medium owns the reader relationship.
- Medium is one publication format.
- Medium claps and responses stay on Medium.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Choose Medium when you want readers and modest earnings without owning a site or a list.
Compare features
What's on Klaviyo and Medium
A check means that capability is available. Klaviyo and Medium are marked only when the offer is comparable, not the same product.
Public content
- BlogKlaviyo: Not includedMedium: Included
Audience and email
- AudienceKlaviyo: IncludedMedium: Not included
- Marketing emailsKlaviyo: IncludedMedium: Not included
Team
- Admin usersKlaviyo: IncludedMedium: Included
- Per-admin permissionsKlaviyo: IncludedMedium: Included
* Note: This table does not capture every feature of Klaviyo or Medium, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Medium may add or remove features that are not shown here.
Klaviyo vs Medium pricing
Compare plans, prices, and what it costs to get started.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Medium
Current plans and prices
See what Medium charges on their pricing page.
Cardel: An alternative to
Klaviyo and Medium
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Klaviyo or Medium?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Medium when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Medium are marked.
Can I use Cardel with Klaviyo or Medium?
Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Medium for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Klaviyo and Medium?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Medium set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Klaviyo or Medium to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Klaviyo, and Medium
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