Is Cardel an alternative to Klaviyo or Shopify?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Shopify when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Shopify are marked.

Can I use Cardel with Klaviyo or Shopify?

Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Shopify for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Klaviyo and Shopify?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Shopify set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Klaviyo or Shopify to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

KlaviyovsShopify

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Shopify is the commerce platform: storefront, checkout, inventory, POS, email, and inbox.

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How Klaviyo and Shopify compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.

Where they are different

Klaviyo

Klaviyo needs a store to listen to.
Klaviyo sends.
Klaviyo optimizes revenue per send.

Shopify

Shopify's blog and pages serve the store.
Shopify Inbox handles chat.
Shopify doesn't manage scheduling natively.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.

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What's on Klaviyo and Shopify

A check means that capability is available. Klaviyo and Shopify are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Klaviyo: Not included
Shopify: Included
Custom domain
Klaviyo: Not included
Shopify: Included

Public content

Blog
Klaviyo: Not included
Shopify: Included
Shop pages
Klaviyo: Not included
Shopify: Included

Audience and email

Audience
Klaviyo: Included
Shopify: Included
Email templates and From addresses
Klaviyo: Included
Shopify: Included
AI Email Template Builder
Klaviyo: Included
Shopify: Included
Marketing emails
Klaviyo: Included
Shopify: Included
Campaign workflows
Klaviyo: Included
Shopify: Included

Messaging

Messaging Center
Klaviyo: Not included
Shopify: Included

Commerce

Shop payments
Klaviyo: Not included
Shopify: Included

Team

Admin users
Klaviyo: Included
Shopify: Included
Per-admin permissions
Klaviyo: Included
Shopify: Included
AI Assistant
Klaviyo: Included
Shopify: Included

Feature comparison for Klaviyo and Shopify
Feature	Klaviyo	Shopify
Site and brand
Workspace site	Not included	Included
Custom domain	Not included	Included
Public content
Blog	Not included	Included
Shop pages	Not included	Included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
AI Email Template Builder	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Messaging
Messaging Center	Not included	Included
Commerce
Shop payments	Not included	Included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Klaviyo or Shopify, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Shopify may add or remove features that are not shown here.