How Klaviyo and Skool compare
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Skool does one thing with unusual discipline: a paid community with a feed, a classroom, a calendar, and gamification that keeps members coming back. The pricing is plain, the app is quick, and Discovery can send you members you did not have to find yourself. If your work is a group people join and show up to every week, Skool is shaped for that.
Where they are different
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Choose Skool when the membership is the product, and a feed, courses, and leaderboards are how you deliver it.
Compare features
What's on Klaviyo and Skool
A check means that capability is available. Klaviyo and Skool are marked only when the offer is comparable, not the same product.
Audience and email
- AudienceKlaviyo: IncludedSkool: Not included
- Marketing emailsKlaviyo: IncludedSkool: Included
Team
- Admin usersKlaviyo: IncludedSkool: Included
- Per-admin permissionsKlaviyo: IncludedSkool: Included
* Note: This table does not capture every feature of Klaviyo or Skool, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Skool may add or remove features that are not shown here.
Klaviyo vs Skool pricing
Compare plans, prices, and what it costs to get started.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Skool
Current plans and prices
See what Skool charges on their pricing page.
Cardel: An alternative to
Klaviyo and Skool
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Klaviyo or Skool?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Skool when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Skool are marked.
Can I use Cardel with Klaviyo or Skool?
Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Skool for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Klaviyo and Skool?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Skool set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Klaviyo or Skool to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.