Is Cardel an alternative to Klaviyo or Squarespace?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Squarespace when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Squarespace are marked.

Can I use Cardel with Klaviyo or Squarespace?

Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Squarespace for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Klaviyo and Squarespace?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Squarespace set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Klaviyo or Squarespace to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

KlaviyovsSquarespace

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Squarespace builds sites with commerce, scheduling, and email as add-ons.

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How Klaviyo and Squarespace compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Squarespace makes sites that look finished. Award-winning templates, a fluid editor, commerce, scheduling through Acuity, email campaigns, and member areas mean a designer or small business can build almost anything in one account. It is polished, dependable, and deservedly popular with people who care how things look.

Where they are different

Klaviyo

Klaviyo needs a store to listen to.
Klaviyo sends.
Klaviyo optimizes revenue per send.

Squarespace

Squarespace sells pieces separately: commerce tiers, scheduling seats, email campaign plans.
Squarespace email is outbound.
Squarespace has comments on the blog.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Squarespace when design flexibility and a huge template library matter most and you are happy adding modules as you grow.

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What's on Klaviyo and Squarespace

A check means that capability is available. Klaviyo and Squarespace are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Klaviyo: Not included
Squarespace: Included
Custom domain
Klaviyo: Not included
Squarespace: Included

Public content

Blog
Klaviyo: Not included
Squarespace: Included
Shop pages
Klaviyo: Not included
Squarespace: Included

Audience and email

Audience
Klaviyo: Included
Squarespace: Included
Email templates and From addresses
Klaviyo: Included
Squarespace: Included
Marketing emails
Klaviyo: Included
Squarespace: Included
Campaign workflows
Klaviyo: Included
Squarespace: Included

Commerce

Shop payments
Klaviyo: Not included
Squarespace: Included
Scheduling and bookingsLink to external scheduling available on Starter.
Klaviyo: Not included
Squarespace: Included

Team

Admin users
Klaviyo: Included
Squarespace: Included
Per-admin permissions
Klaviyo: Included
Squarespace: Included
AI Assistant
Klaviyo: Included
Squarespace: Included

Feature comparison for Klaviyo and Squarespace
Feature	Klaviyo	Squarespace
Site and brand
Workspace site	Not included	Included
Custom domain	Not included	Included
Public content
Blog	Not included	Included
Shop pages	Not included	Included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Commerce
Shop payments	Not included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Not included	Included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Klaviyo or Squarespace, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Squarespace may add or remove features that are not shown here.