Compare
Klaviyovs
Stan Store
Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.
How Klaviyo and Stan Store compare
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.
Where they are different
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Stan Store
- Stan is a page at stan.store/you.
- Stan emails from its platform.
- Stan books calls with payment.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.
Compare features
What's on Klaviyo and Stan Store
A check means that capability is available. Klaviyo and Stan Store are marked only when the offer is comparable, not the same product.
Public content
- Shop pagesKlaviyo: Not includedStan Store: Included
Audience and email
- AudienceKlaviyo: IncludedStan Store: Included
- Marketing emailsKlaviyo: IncludedStan Store: Included
- Campaign workflowsKlaviyo: IncludedStan Store: Included
Commerce
- Shop paymentsKlaviyo: Not includedStan Store: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Klaviyo: Not includedStan Store: Included
Team
- AI AssistantKlaviyo: IncludedStan Store: Included
* Note: This table does not capture every feature of Klaviyo or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Stan Store may add or remove features that are not shown here.
Klaviyo vs Stan Store pricing
Compare plans, prices, and what it costs to get started.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Stan Store
Current plans and prices
See what Stan Store charges on their pricing page.
Cardel: An alternative to
Klaviyo and Stan Store
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Klaviyo or Stan Store?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Stan Store are marked.
Can I use Cardel with Klaviyo or Stan Store?
Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Stan Store for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Klaviyo and Stan Store?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Stan Store set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Klaviyo or Stan Store to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Klaviyo, and Stan Store
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