Is Cardel an alternative to Klaviyo or Tertulia?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Tertulia when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Tertulia are marked.

Can I use Cardel with Klaviyo or Tertulia?

Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Tertulia for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Klaviyo and Tertulia?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Tertulia set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Klaviyo or Tertulia to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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KlaviyovsTertulia

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Tertulia builds an author website from an ISBN, with a list, events, and direct book sales.

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How Klaviyo and Tertulia compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Tertulia for Authors is a website built around the books. Enter an ISBN or ASIN and it imports the covers, descriptions, reviews, and buy links, then adds a blog, an events calendar, and a mailing list. Pro adds direct sales and newsletters. That is real strength. If the site should come from the catalog instead of a blank page, Tertulia is built for exactly that.

Where they are different

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Tertulia when the center of the work is the book catalog: imported pages, retailer links, events, a reader magnet, and direct ebook, audiobook, print, and merchandise sales with no Tertulia commission.

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What's on Klaviyo and Tertulia

A check means that capability is available. Klaviyo and Tertulia are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Klaviyo: Not included
Tertulia: Included
Custom domain
Klaviyo: Not included
Tertulia: Included

Public content

Blog
Klaviyo: Not included
Tertulia: Included
Shop pages
Klaviyo: Not included
Tertulia: Included

Audience and email

Audience
Klaviyo: Included
Tertulia: Included
Marketing emails
Klaviyo: Included
Tertulia: Included
Campaign workflows
Klaviyo: Included
Tertulia: Not included

Commerce

Shop payments
Klaviyo: Not included
Tertulia: Included

Team

Admin users
Klaviyo: Included
Tertulia: Not included

Feature comparison for Klaviyo and Tertulia
Feature	Klaviyo	Tertulia
Site and brand
Workspace site	Not included	Included
Custom domain	Not included	Included
Public content
Blog	Not included	Included
Shop pages	Not included	Included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Not included
Commerce
Shop payments	Not included	Included
Team
Admin users	Included	Not included

* Note: This table does not capture every feature of Klaviyo or Tertulia, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Tertulia may add or remove features that are not shown here.