How Klaviyo and Thinkific compare
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Klaviyo and Thinkific
A check means that capability is available. Klaviyo and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKlaviyo: Not includedThinkific: Included
- Custom domainKlaviyo: Not includedThinkific: Included
Public content
- Shop pagesKlaviyo: Not includedThinkific: Included
Audience and email
- AudienceKlaviyo: IncludedThinkific: Included
- Marketing emailsKlaviyo: IncludedThinkific: Included
- Campaign workflowsKlaviyo: IncludedThinkific: Not included
Commerce
- Shop paymentsKlaviyo: Not includedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Klaviyo: Not includedThinkific: Included
Team
- Admin usersKlaviyo: IncludedThinkific: Included
- Per-admin permissionsKlaviyo: IncludedThinkific: Included
- AI AssistantKlaviyo: IncludedThinkific: Included
* Note: This table does not capture every feature of Klaviyo or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Thinkific may add or remove features that are not shown here.
Klaviyo vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Klaviyo and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Klaviyo or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Thinkific are marked.
Can I use Cardel with Klaviyo or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Klaviyo and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Klaviyo or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.