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KlaviyovsWebflow

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Webflow gives designers production-grade control, a CMS, and ecommerce without code.

How Klaviyo and Webflow compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.

Where they are different

Klaviyo

  • Klaviyo needs a store to listen to.
  • Klaviyo sends.
  • Klaviyo optimizes revenue per send.

Webflow

  • Webflow stops at the site.
  • Webflow readers cannot comment or like natively.
  • Webflow ecommerce is a full store plan.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.

Compare features

What's on Klaviyo and Webflow

A check means that capability is available. Klaviyo and Webflow are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Klaviyo: Not included
    Webflow: Included
  • Custom domain
    Klaviyo: Not included
    Webflow: Included

Public content

  • Blog
    Klaviyo: Not included
    Webflow: Included
  • Shop pages
    Klaviyo: Not included
    Webflow: Included

Audience and email

  • Audience
    Klaviyo: Included
    Webflow: Not included
  • Marketing emails
    Klaviyo: Included
    Webflow: Not included
  • Campaign workflows
    Klaviyo: Included
    Webflow: Not included

Commerce

  • Shop payments
    Klaviyo: Not included
    Webflow: Included

Team

  • Admin users
    Klaviyo: Included
    Webflow: Included
  • Per-admin permissions
    Klaviyo: Included
    Webflow: Included
  • AI Assistant
    Klaviyo: Included
    Webflow: Included

* Note: This table does not capture every feature of Klaviyo or Webflow, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Webflow may add or remove features that are not shown here.

Klaviyo vs Webflow pricing

Compare plans, prices, and what it costs to get started.

  • Klaviyo

    Current plans and prices

    See what Klaviyo charges on their pricing page.

  • Webflow

    Current plans and prices

    See what Webflow charges on their pricing page.

Cardel: An alternative to
Klaviyo and Webflow

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Klaviyo or Webflow?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Webflow are marked.

  • Can I use Cardel with Klaviyo or Webflow?

    Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Webflow for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Klaviyo and Webflow?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Webflow set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Klaviyo or Webflow to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.