How Klaviyo and Wix compare
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on Klaviyo and Wix
A check means that capability is available. Klaviyo and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKlaviyo: Not includedWix: Included
- Custom domainKlaviyo: Not includedWix: Included
Public content
- BlogKlaviyo: Not includedWix: Included
- Shop pagesKlaviyo: Not includedWix: Included
Audience and email
- AudienceKlaviyo: IncludedWix: Included
- Email templates and From addressesKlaviyo: IncludedWix: Included
- AI Email Template BuilderKlaviyo: IncludedWix: Included
- Marketing emailsKlaviyo: IncludedWix: Included
- Campaign workflowsKlaviyo: IncludedWix: Included
Messaging
- Messaging CenterKlaviyo: Not includedWix: Included
Commerce
- Shop paymentsKlaviyo: Not includedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Klaviyo: Not includedWix: Included
Team
- Admin usersKlaviyo: IncludedWix: Included
- Per-admin permissionsKlaviyo: IncludedWix: Included
- AI AssistantKlaviyo: IncludedWix: Included
* Note: This table does not capture every feature of Klaviyo or Wix, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Wix may add or remove features that are not shown here.
Klaviyo vs Wix pricing
Compare plans, prices, and what it costs to get started.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
Klaviyo and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Klaviyo or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Wix are marked.
Can I use Cardel with Klaviyo or Wix?
Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Klaviyo and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Klaviyo or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.