How Linktree and Shopify compare
Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.
Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.
Where they are different
Linktree
- Linktree lives at linktr.ee/you.
- Linktree captures emails and hands them on.
- Linktree's shop is a storefront of links and products.
Shopify
- Shopify's blog and pages serve the store.
- Shopify Inbox handles chat.
- Shopify doesn't manage scheduling natively.
Choose Linktree when you need one link that routes social traffic and nothing more.
Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.
Compare features
What's on Linktree and Shopify
A check means that capability is available. Linktree and Shopify are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteLinktree: Not includedShopify: Included
- Custom domainLinktree: Not includedShopify: Included
- Theme and fontsLinktree: IncludedShopify: Included
Public content
- BlogLinktree: Not includedShopify: Included
- Shop pagesLinktree: IncludedShopify: Included
Reach and quality
- SEOLinktree: Not includedShopify: Included
Audience and email
- AudienceLinktree: IncludedShopify: Included
- Marketing emailsLinktree: Not includedShopify: Included
- Campaign workflowsLinktree: Not includedShopify: Included
Messaging
- Built-in chatLinktree: Not includedShopify: Included
- Messaging CenterLinktree: Not includedShopify: Included
Commerce
- Shop paymentsLinktree: IncludedShopify: Included
Team
- AI AssistantLinktree: IncludedShopify: Included
* Note: This table does not capture every feature of Linktree or Shopify, and is not intended as a comprehensive list. We keep this page current, but Linktree or Shopify may add or remove features that are not shown here.
Linktree vs Shopify pricing
Compare plans, prices, and what it costs to get started.
Linktree
Current plans and prices
See what Linktree charges on their pricing page.
Shopify
Current plans and prices
See what Shopify charges on their pricing page.
Cardel: An alternative to
Linktree and Shopify
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Linktree or Shopify?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Linktree or Shopify when you want your work, audience, and sales in one place. The feature list on this page shows where Linktree and Shopify are marked.
Can I use Cardel with Linktree or Shopify?
Yes. Cardel pages can link out to other products, so you can keep Linktree or Shopify for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Linktree and Shopify?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Linktree and Shopify set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Linktree or Shopify to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Linktree, and Shopify
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