Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own. Cardel is not a marketing suite; there is no A/B testing, send-time optimization, or ad integration.
Mailchimp pages capture leads. Cardel's site is where the audience lives: blog, Showcase, Shop, Videos, and Schedule pages with SEO and reader comments.
Mailchimp sends. Cardel sends and receives on your own domain and gathers replies, chat, and forms in a Messaging Center with AI Suggest.
Mailchimp has no shop or bookings. Cardel sells through Stripe and schedules with calendar sync.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Choose Cardel when you want email as part of a site, audience, shop or bookings, and inbox on your domain in one place.
You are the Forgemaster. Cardel is your forge. What you build is yours.
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp when you want your work, audience, and sales in one place. The feature list below shows where the two overlap and where they part.
Yes. Cardel pages can link out to other products, so you can keep Mailchimp for what it does best and bring the rest of your work to Cardel.
Compare features
A check means that capability is available. Mailchimp is marked only when the offer is comparable, not the same product.
Compare plans, prices, and what it costs to get started.
Cardel
Build at no cost, then choose Starter, Pro, or Business when your site goes live.
Mailchimp
See what Mailchimp charges on their pricing page.
Forge your community
Looking for a Mailchimp alternative? Bring your work to a site of your own.
You don't pay for Cardel until you publish. Choose Starter, Pro, or Business when your site goes live. Mailchimp sets its own prices, so check their pricing page below for current plans.
Start with Get Started, set up your site, and bring your work over at your own pace. You do not have to move everything on day one.
* Note: This table does not capture every feature of Cardel or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Cardel or Mailchimp may add or remove features that are not shown here.
