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ShopifyvsStan Store

Shopify is the commerce platform: storefront, checkout, inventory, POS, email, and inbox. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

How Shopify and Stan Store compare

Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

Shopify

  • Shopify's blog and pages serve the store.
  • Shopify Inbox handles chat.
  • Shopify doesn't manage scheduling natively.

Stan Store

  • Stan is a page at stan.store/you.
  • Stan emails from its platform.
  • Stan books calls with payment.

Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Compare features

What's on Shopify and Stan Store

A check means that capability is available. Shopify and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Shopify: Included
    Stan Store: Not included
  • Custom domain
    Shopify: Included
    Stan Store: Not included
  • Theme and fonts
    Shopify: Included
    Stan Store: Included

Public content

  • Blog
    Shopify: Included
    Stan Store: Not included
  • Shop pages
    Shopify: Included
    Stan Store: Included

Reach and quality

  • SEO
    Shopify: Included
    Stan Store: Not included

Audience and email

  • Audience
    Shopify: Included
    Stan Store: Included
  • Marketing emails
    Shopify: Included
    Stan Store: Included
  • Campaign workflows
    Shopify: Included
    Stan Store: Included

Messaging

  • Built-in chat
    Shopify: Included
    Stan Store: Not included
  • Messaging Center
    Shopify: Included
    Stan Store: Not included

Commerce

  • Shop payments
    Shopify: Included
    Stan Store: Included
  • Orders and fulfillment
    Shopify: Included
    Stan Store: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Shopify: Not included
    Stan Store: Included

Team

  • AI Assistant
    Shopify: Included
    Stan Store: Included

* Note: This table does not capture every feature of Shopify or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Shopify or Stan Store may add or remove features that are not shown here.

Shopify vs Stan Store pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Shopify and Stan Store

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Shopify or Stan Store?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Shopify or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Shopify and Stan Store are marked.

  • Can I use Cardel with Shopify or Stan Store?

    Yes. Cardel pages can link out to other products, so you can keep Shopify or Stan Store for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Shopify and Stan Store?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Shopify and Stan Store set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Shopify or Stan Store to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.